Snov.io and Lusha both come up when people look for a way to find prospects and reach them. Here is how they compare on price, data, sending, channels and AI, using facts from each vendor’s own site, last checked October 1, 2026.
Short answer. Snov.io is best for small teams that want lead finding, verification, warm-up and email plus LinkedIn campaigns in one tool without per-seat pricing. Lusha is best for teams that mainly need accurate emails and direct phone numbers pushed into their CRM.
At a glance
Pricing
| Snov.io | Lusha | |
|---|---|---|
| Starting price | Free plan, then from $39/month | Free plan, then from $49.90/month |
| Free plan | Yes. Trial plan renewable monthly: 50 credits, 100 recipients, 25 enrichment tokens, 1 email warm-up, core tools only. | Yes. $0 with 40 credits per month and 1 seat, no credit card required. |
| Trial | The free Trial plan renews monthly; LinkedIn Automation has a free 7-day trial, no card required. | Not listed on its site |
| Plans | Trial (free): $0 · Renewable monthly: 50 credits, 100 recipients, 25 enrichment tokens, 1 email warm-up, core tools only Starter: $39/month (monthly billing) ($29.25/month billed yearly (save $117/year)) · 1,000 credits, 5,000 recipients, 75 enrichment tokens, 3 email warm-ups, unlimited monthly emails, unlimited team seats, unlimited senders, MCP access Pro S: $99/month (monthly billing) ($74.25/month billed yearly (save $297/year)) · 5,000 credits, 25,000 recipients, 150 enrichment tokens, unlimited warm-ups, unlimited monthly emails, unlimited team seats Pro M: $189/month · 20,000 credits, 50,000 recipients, 150 enrichment tokens, unlimited warm-ups, unlimited team seats | Free: $0 ($0) · 40 credits per month, 1 seat, no credit card required; verified emails and phones, basic and advanced filters, automated email sequences, call recordings and AI insights Starter: $49.90/month for 400 credits per month (monthly billing) ($37.45/month billed yearly for 4,800 credits per year) · 1 seat; lookalikes, bulk enrichment, AI assistant, 5 buying intent topics; API with strict rate limits Pro: $69.90/month for 600 credits per month (monthly billing) ($52.45/month billed yearly for 7,200 credits per year) · 2 free seats, API (strict rate limits), CSV enrichment, signals, webhooks; monthly credits roll over up to 2x Premium: $399.90/month for 3,400 credits per month (monthly billing) ($299.95/month billed yearly for 40,800 credits per year) · 5 free seats, API Advanced, team management, credit allocation, 5 buying intent topics with unlimited results; credits roll over up to 2x |
Features side by side
| Snov.io | Lusha | |
|---|---|---|
| Lead data | Lead Finder page states 500M+ verified contacts and 60M+ companies, with AI natural-language search; credits are spent on prospect search, email search and email verification. | Homepage states 525M+ verified contacts, 29M+ companies, 165M+ emails and 117M+ direct dials. Email = 1 credit, phone number = 5 credits. |
| Warm-up | Email warm-up included (3 on Starter, unlimited on Pro and up), premium pool warm-up, specific domain warm-up, deliverability and placement checks, DNS and blacklist checkers. | Not listed on its site |
| Sending inboxes | Unlimited senders on all paid plans; mailbox rotation and provider matching listed. | Not listed on its site |
| LinkedIn Automation add-on: $69/month per slot billed monthly or $62/month per slot billed annually. Connection requests, messages, InMail, profile views and likes in automated sequences together with email; dedicated proxy per account; runs in the cloud. LinkedIn Prospect Finder extension. | Chrome extension works on LinkedIn, CRMs, any website and Gmail; no LinkedIn outreach automation mentioned. | |
| Calls, SMS, WhatsApp | Not listed on its site | Call recordings and AI insights (conversation intelligence, 8 credits per recorded call). No dialer, SMS or WhatsApp mentioned. |
| AI writing | Email AI listed in plans; separate AI Email Writer tool. | Lusha Engage includes an AI email assistant for sequences, available to all users at no extra charge. |
| Replies / inbox | Unibox (shared inbox for email and LinkedIn replies), reply sentiment analysis, booking detection with Calendly. | Not listed on its site |
| CRM | Built-in Sales CRM; HubSpot and Pipedrive 2-way integrations, Zapier, Make, Calendly; homepage mentions Salesforce among 3,000+ connectable tools. | Native apps for Salesforce, HubSpot, monday CRM, Zoho, Pipedrive and Bullhorn; Clay, Make, n8n and Zapier. |
| API | API and Webhooks on paid plans; Email Finder API and Email Verifier API. | API on paid plans (strict rate limits on Starter and Pro), API Advanced on Premium; MCP server for Claude and ChatGPT. |
| Agencies | Not listed on its site | Not listed on its site |
Facts from each vendor’s own pricing and product pages, last checked October 1, 2026: Snov.io, Lusha. Prices change often, so check before you buy.
Where Snov.io stands out
- Unlimited team seats and unlimited senders on every paid plan
- Email warm-up, 7-tier verification and deliverability checks included
- Email and LinkedIn steps in the same campaign with a shared inbox (LinkedIn as a paid add-on)
- Free Trial plan renews monthly
- Built-in CRM plus 2-way HubSpot and Pipedrive integrations
Limitations
- LinkedIn automation is a separate add-on billed per slot ($69/month, or $62/month annually)
- Usage is capped by credits and recipients per plan
- Free plan limited to 50 credits and 100 recipients with core tools only
- Calls, SMS and WhatsApp are not mentioned on its pricing page
Where Lusha stands out
- Large contact database with direct dials (117M+ stated)
- Permanent free plan with 40 credits per month
- Native integrations with major CRMs and an MCP server for AI assistants
- Buying signals and intent topics on paid plans
- Lists GDPR, CCPA, SOC 2 and ISO certifications
Limitations
- Phone numbers cost 5 credits each
- Email sequences (Lusha Engage) capped at 1,000 emails a day; no warm-up or inbox rotation mentioned
- No LinkedIn automation, dialer, SMS or WhatsApp mentioned
- API on Starter and Pro has strict rate limits
And if you don’t have a list yet?
Both tools expect you to decide who to contact. If you sell to small or local businesses, or you want the targeting and the writing done for you, LeadGen.tools reads your website, finds the companies and the person who decides at each one, and writes a different email for every prospect. Free plan, no card.
FAQ
Is Snov.io cheaper than Lusha?
By listed starting price: Snov.io free plan, then from $39/month, Lusha free plan, then from $49.90/month. Limits per plan differ, so compare what each plan includes.
Does Snov.io or Lusha have a free plan?
Snov.io: Yes. Trial plan renewable monthly: 50 credits, 100 recipients, 25 enrichment tokens, 1 email warm-up, core tools only.. Lusha: Yes. $0 with 40 credits per month and 1 seat, no credit card required..
What is the main difference between Snov.io and Lusha?
They differ most on: warm-up, sending inboxes, calls, sms, whatsapp, replies / inbox. Snov.io is best for small teams that want lead finding, verification, warm-up and email plus LinkedIn campaigns in one tool without per-seat pricing. Lusha is best for teams that mainly need accurate emails and direct phone numbers pushed into their CRM.
Related comparisons
See it on your own business. Paste your website and watch LeadGen.tools find your best customers, the person who decides at each one, and write the emails. Free, no card. Analyze your website →