Apollo.io and Snov.io both come up when people look for a way to find prospects and reach them. Here is how they compare on price, data, sending, channels and AI, using facts from each vendor’s own site, last checked October 1, 2026.
Short answer. Apollo.io is best for sales teams that want a contact database, sequences and a dialer in one per-seat platform. Snov.io is best for small teams that want lead finding, verification, warm-up and email plus LinkedIn campaigns in one tool without per-seat pricing.
At a glance
Pricing
| Apollo.io | Snov.io | |
|---|---|---|
| Starting price | Free plan, then from $65/seat/month | Free plan, then from $39/month |
| Free plan | Yes. $0 with 75 credits per seat per month (900 per year), 2 sequences, 250 emails per day, Gmail mailboxes only; stays free with no time limit. | Yes. Trial plan renewable monthly: 50 credits, 100 recipients, 25 enrichment tokens, 1 email warm-up, core tools only. |
| Trial | 14-day trial on Basic and Professional; the trial includes 75 credits and access to most features of the selected plan. | The free Trial plan renews monthly; LinkedIn Automation has a free 7-day trial, no card required. |
| Plans | Free: $0 ($0) · 75 credits per seat per month (900 per year), 2 sequences per team, 1 mailbox per user, 250 daily email sends, AI writing 5,000 words per month, Gmail only, API access Basic: $65/seat/month (monthly billing) ($49/seat/month billed annually) · 2,500 credits per seat per month (30,000 per year on annual billing), unlimited sequences, 1 mailbox per user, 250 daily email sends, deliverability suite and email warmup, domain and mailbox purchasing, CRM integrations, US dialer (credits apply), AI writing 250,000 words per month Professional: $99/seat/month (monthly billing) ($79/seat/month billed annually) · 4,000 credits per seat per month (48,000 per year on annual billing), unlimited sequences and A/Z testing, unlimited Google and Microsoft mailboxes + 5 SMTP mailboxes per user, unlimited daily sends, AI agents, AI lead scoring, call recordings and AI insights (4,000 mins), AI writing 800,000 words per month Organization: Annual only (the monthly view shows $149/seat/month marked 'Annual Only') ($119/seat/month billed annually, minimum 3 seats) · 6,000 credits per seat per month (72,000 per year), unlimited Google and Microsoft mailboxes + 15 SMTP mailboxes per user, SSO, custom reports, use your own LLM API key, AI writing 1,000,000 words per month | Trial (free): $0 · Renewable monthly: 50 credits, 100 recipients, 25 enrichment tokens, 1 email warm-up, core tools only Starter: $39/month (monthly billing) ($29.25/month billed yearly (save $117/year)) · 1,000 credits, 5,000 recipients, 75 enrichment tokens, 3 email warm-ups, unlimited monthly emails, unlimited team seats, unlimited senders, MCP access Pro S: $99/month (monthly billing) ($74.25/month billed yearly (save $297/year)) · 5,000 credits, 25,000 recipients, 150 enrichment tokens, unlimited warm-ups, unlimited monthly emails, unlimited team seats Pro M: $189/month · 20,000 credits, 50,000 recipients, 150 enrichment tokens, unlimited warm-ups, unlimited team seats |
Features side by side
| Apollo.io | Snov.io | |
|---|---|---|
| Lead data | Built-in database; homepage states access to 240M contacts and 30M companies. Email = 1 credit, phone number = 8 credits. Pricing table also lists Google Maps Business Search. | Lead Finder page states 500M+ verified contacts and 60M+ companies, with AI natural-language search; credits are spent on prospect search, email search and email verification. |
| Warm-up | Deliverability Suite and Email Warmup on paid plans (Basic and up); homepage mentions domain warming, inbox rotation and reputation monitoring. | Email warm-up included (3 on Starter, unlimited on Pro and up), premium pool warm-up, specific domain warm-up, deliverability and placement checks, DNS and blacklist checkers. |
| Sending inboxes | 1 mailbox per user on Free and Basic; unlimited Google and Microsoft mailboxes + 5 SMTP per user on Professional, + 15 SMTP on Organization. Domain and mailbox purchasing on paid plans. | Unlimited senders on all paid plans; mailbox rotation and provider matching listed. |
| Sales engagement page lists multi-channel sequence steps across email, call and networking platforms; FAQ says Apollo integrates with LinkedIn. No LinkedIn automation details stated. | LinkedIn Automation add-on: $69/month per slot billed monthly or $62/month per slot billed annually. Connection requests, messages, InMail, profile views and likes in automated sequences together with email; dedicated proxy per account; runs in the cloud. LinkedIn Prospect Finder extension. | |
| Calls, SMS, WhatsApp | US dialer on paid plans (1 credit per 30 seconds); Advanced Dialer add-on $119/team/month billed annually ($149 billed monthly) with international, parallel and power dialer and local presence. SMS and WhatsApp not mentioned. | Not listed on its site |
| AI writing | AI writing with monthly word allowances (5,000 to 1,000,000 words by plan); AI Assistant builds sequence steps and copy. | Email AI listed in plans; separate AI Email Writer tool. |
| Replies / inbox | Unified Inbox listed; homepage says agents research, build lists, write outreach, follow up and book meetings. AI reply handling not specifically described. | Unibox (shared inbox for email and LinkedIn replies), reply sentiment analysis, booking detection with Calendly. |
| CRM | Salesforce, HubSpot, Pipedrive (paid plans); Outreach, SalesLoft, SendGrid, Mailgun, Slack, LLM integrations (MCP); homepage claims 200+ integrations. | Built-in Sales CRM; HubSpot and Pipedrive 2-way integrations, Zapier, Make, Calendly; homepage mentions Salesforce among 3,000+ connectable tools. |
| API | API access listed on Free, API enrichment on paid plans, 'All other APIs' on higher tiers. FAQ says advanced or custom integrations via API are available on Custom plans. | API and Webhooks on paid plans; Email Finder API and Email Verifier API. |
| Agencies | Not listed on its site | Not listed on its site |
Facts from each vendor’s own pricing and product pages, last checked October 1, 2026: Apollo.io, Snov.io. Prices change often, so check before you buy.
Where Apollo.io stands out
- Large built-in contact database (240M contacts, 30M companies stated) combined with sequencing in one tool
- Permanent free plan with credits, 2 sequences and API access
- Built-in dialer, call recording and meeting tools on paid plans
- Email warmup, deliverability suite and domain and mailbox purchasing included from Basic
- Integrations with Salesforce, HubSpot and Pipedrive plus MCP for LLMs
Limitations
- Priced per seat; the Organization plan requires a minimum of 3 seats and is annual only
- Unused credits expire each billing cycle and do not roll over
- Free and Basic plans are limited to 1 mailbox per user and 250 daily email sends
- Phone numbers cost 8 credits each and dialer minutes consume credits
Where Snov.io stands out
- Unlimited team seats and unlimited senders on every paid plan
- Email warm-up, 7-tier verification and deliverability checks included
- Email and LinkedIn steps in the same campaign with a shared inbox (LinkedIn as a paid add-on)
- Free Trial plan renews monthly
- Built-in CRM plus 2-way HubSpot and Pipedrive integrations
Limitations
- LinkedIn automation is a separate add-on billed per slot ($69/month, or $62/month annually)
- Usage is capped by credits and recipients per plan
- Free plan limited to 50 credits and 100 recipients with core tools only
- Calls, SMS and WhatsApp are not mentioned on its pricing page
And if you don’t have a list yet?
Both tools expect you to decide who to contact. If you sell to small or local businesses, or you want the targeting and the writing done for you, LeadGen.tools reads your website, finds the companies and the person who decides at each one, and writes a different email for every prospect. Free plan, no card.
FAQ
Is Apollo.io cheaper than Snov.io?
By listed starting price: Apollo.io free plan, then from $65/seat/month, Snov.io free plan, then from $39/month. Limits per plan differ, so compare what each plan includes.
Does Apollo.io or Snov.io have a free plan?
Apollo.io: Yes. $0 with 75 credits per seat per month (900 per year), 2 sequences, 250 emails per day, Gmail mailboxes only; stays free with no time limit.. Snov.io: Yes. Trial plan renewable monthly: 50 credits, 100 recipients, 25 enrichment tokens, 1 email warm-up, core tools only..
What is the main difference between Apollo.io and Snov.io?
They differ most on: calls, sms, whatsapp. Apollo.io is best for sales teams that want a contact database, sequences and a dialer in one per-seat platform. Snov.io is best for small teams that want lead finding, verification, warm-up and email plus LinkedIn campaigns in one tool without per-seat pricing.
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