Reply.io and Instantly both come up when people look for a way to find prospects and reach them. Here is how they compare on price, data, sending, channels and AI, using facts from each vendor’s own site, last checked October 1, 2026.
Short answer. Reply.io is best for sales teams and agencies that want multichannel sequences plus an optional AI SDR and are comfortable with contact-based or per-user pricing. Instantly is best for senders who need high volume across many inboxes and want lead data, CRM and AI reply handling in one vendor.
At a glance
Pricing
| Reply.io | Instantly | |
|---|---|---|
| Starting price | From $59/month | From $47/month |
| Free plan | No | CRM can be used for free with no credit card (per its CRM page); no free outreach plan listed |
| Trial | 14-day free trial with access to core features, including the B2B database, multichannel sequences, API and integrations | Free trial, no credit card required (duration not stated on the pricing page) |
| Plans | Email Volume: From $59/month (monthly billing, 1,000 active contacts); price rises with active contacts (e.g. $99 at 5,000, $179 at 10,000, $999 at 100,000) (From $49/month billed annually (1,000 active contacts); e.g. $89 at 5,000, $159 at 10,000, $899 at 100,000) · Priced by active contacts/month (unique contacts receiving a first email; follow-ups unlimited); lower tiers shown per user, 10,000+ tiers with unlimited users; unlimited mailboxes (fair usage), warm-up with every mailbox, unlimited emails, 50 live data credits/month, up to 200 website visitor reveals/month; LinkedIn $69/month per account and Calls & SMS $29/month per account extra Multichannel: $99/month per user (monthly billing) ($89/month per user billed annually) · Unlimited active contacts, email, LinkedIn and Calls & SMS automation, WhatsApp semi-automation, 5 mailboxes (monthly card; the annual card shows 10), warm-up, 50 live data credits/month, up to 200 website visitor reveals/month, team and channel reports AI SDR (Jason AI): Starter from $800/month (1,000 active contacts); Growth from $2,500/month (Starter from $500/month billed annually (1,000 active contacts); Growth from $1,500/month) · Starter: 1,000 real-time B2B contacts, 2 LinkedIn accounts, unlimited users, mailboxes and warm-ups, AI personalization, intent signals, AI-generated responses, autopilot and copilot modes; Enterprise: contact sales Agency Core: From $210/month (pricing card; the comparison table says from $166) · Multi-workspace structure, unlimited clients, users and mailboxes, unlimited warm-up, consolidated email and LinkedIn inbox, agency dashboard, LinkedIn $69/month per account, white label as an option | Growth (outreach): $47/month · Unlimited email accounts and warmup, 1,000 uploaded contacts, 5,000 emails/month Hypergrowth (outreach): $97/month · 25,000 uploaded contacts, 125,000 emails/month, premium live support Lightspeed (outreach): $358/month · 100,000 uploaded contacts, 500,000 emails/month, SISR system Starter (bundle): $94/month (monthly billing) ($85/month billed yearly) · 5,000 emails/month, 1,000 uploaded contacts, 1,500 credits/month, lead database access, AI Sales Agent |
Features side by side
| Reply.io | Instantly | |
|---|---|---|
| Lead data | Real-time database of 1+ billion B2B contacts; 50 live data credits/month included, more sold as AI and Live Data credit packages (e.g. 2,500 credits for $219/month) | 450M+ B2B lead database, paid with Instantly credits (standalone credit plans or bundles) |
| Warm-up | Email warm-up included with every mailbox (Mailtoaster.ai) | Unlimited email warmup |
| Sending inboxes | Unlimited mailboxes under fair usage on Email Volume; 5 per user on Multichannel; extra mailboxes $29/account/month; new domain from $6/domain/year + $5/mailbox/month | Unlimited email accounts on every plan |
| LinkedIn automation (connection requests, messages, InMails, voice messages) at $69/month per account, included on Multichannel | Not listed on its site | |
| Calls, SMS, WhatsApp | Calls & SMS $29/month per account (built-in dialer, SMS, transcripts, AI voice messages); WhatsApp semi-automation tasks on Multichannel | Calls and SMS from the browser in Instantly CRM; WhatsApp not mentioned |
| AI writing | AI-generated sequences, AI variables, AI email assistant | AI Copilot for campaign creation, AI personalization |
| Replies / inbox | Unified inbox; AI reply categorization and AI reply handling; Jason AI SDR generates responses | Unibox plus AI Reply Agent (listed from the Scale bundle) |
| CRM | Salesforce, HubSpot, Pipedrive, Copper, Close; Zapier, Make and 100+ integrations | Built-in CRM (unlimited seats) and integrations with other tools |
| API | API, webhooks and MCP | API and webhooks listed among plan features |
| Agencies | Agency Core plan with multi-workspace and agency dashboard; white label as an option (White Label Program) | White-label agency portal on Hypergrowth and Lightspeed plans (custom subdomain for clients), per its help center |
Facts from each vendor’s own pricing and product pages, last checked October 1, 2026: Reply.io, Instantly. Prices change often, so check before you buy.
Where Reply.io stands out
- Email, LinkedIn, calls, SMS and WhatsApp tasks in one sequence builder
- Built-in database of 1+ billion B2B contacts
- Unlimited mailboxes with warm-up on the Email Volume plan
- Native CRM integrations (Salesforce, HubSpot, Pipedrive, Copper, Close) plus API, webhooks and MCP
- Agency plans with multiple workspaces and optional white label
Limitations
- No free plan (14-day trial only)
- LinkedIn ($69/account) and Calls & SMS ($29/account) cost extra outside the Multichannel plan
- Only 50 live data credits/month included; more data is sold in separate packages
- AI SDR plans start at $500/month billed annually
Where Instantly stands out
- Unlimited sending accounts and warmup on all plans
- High monthly email volumes (up to 500,000)
- Own 450M+ B2B lead database
- Built-in CRM with calls and SMS, unlimited seats
- AI Reply Agent and AI Sales Agent
Limitations
- Lead data is sold separately as credits unless you buy a bundle
- Uploaded contact limits (1,000 on the entry plans)
- White-label requires Hypergrowth or higher
- LinkedIn outreach is not described on its pricing or home pages
And if you don’t have a list yet?
Both tools expect you to decide who to contact. If you sell to small or local businesses, or you want the targeting and the writing done for you, LeadGen.tools reads your website, finds the companies and the person who decides at each one, and writes a different email for every prospect. Free plan, no card.
FAQ
Is Reply.io cheaper than Instantly?
By listed starting price: Reply.io from $59/month, Instantly from $47/month. Limits per plan differ, so compare what each plan includes.
Does Reply.io or Instantly have a free plan?
Reply.io: no free plan listed. Instantly: CRM can be used for free with no credit card (per its CRM page); no free outreach plan listed.
What is the main difference between Reply.io and Instantly?
They differ most on: linkedin. Reply.io is best for sales teams and agencies that want multichannel sequences plus an optional AI SDR and are comfortable with contact-based or per-user pricing. Instantly is best for senders who need high volume across many inboxes and want lead data, CRM and AI reply handling in one vendor.
Related comparisons
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