lemlist and Reply.io both come up when people look for a way to find prospects and reach them. Here is how they compare on price, data, sending, channels and AI, using facts from each vendor’s own site, last checked October 1, 2026.
Short answer. lemlist is best for sales teams that want lead data, email and LinkedIn/phone outreach in one subscription and are fine paying per user for multichannel. Reply.io is best for sales teams and agencies that want multichannel sequences plus an optional AI SDR and are comfortable with contact-based or per-user pricing.
At a glance
Pricing
| lemlist | Reply.io | |
|---|---|---|
| Starting price | From $69/month | From $59/month |
| Free plan | No | No |
| Trial | 14-day free trial, no credit card required; includes Multichannel plan features except in-app calls, plus 200 free credits | 14-day free trial with access to core features, including the B2B database, multichannel sequences, API and integrations |
| Plans | Email: $69/month (monthly billing) ($55/month billed yearly (quarterly billing: $60/month)) · Unlimited users and email senders, 50,000 emails/month at the listed price (volume is selectable), email and phone finder, 650M+ lead database, lemAgent AI agents, MCP and CLI, email warm-up and Deliverability Hub, CRM integrations and API Multichannel: $109/month per user (monthly billing) ($87/month per user billed yearly (quarterly billing: $95/month)) · Everything in Email plus 5 senders per user, unlimited emails and messages, LinkedIn automation, SMS automation, WhatsApp automation add-on, built-in call dialer and VoIP integrations, use lemlist from Gmail and LinkedIn Enterprise: Custom (talk to sales) · Everything in Multichannel plus 5 or more senders per user, use lemlist from your CRM, custom roles and permissions, dedicated account manager, custom terms, SSO/SAML, priority support Lead data enrichment (add-on): $20/month ($16/month billed yearly) · 2,000 credits/month (400 emails or 100 phones), pay per success, unused credits roll over while subscribed | Email Volume: From $59/month (monthly billing, 1,000 active contacts); price rises with active contacts (e.g. $99 at 5,000, $179 at 10,000, $999 at 100,000) (From $49/month billed annually (1,000 active contacts); e.g. $89 at 5,000, $159 at 10,000, $899 at 100,000) · Priced by active contacts/month (unique contacts receiving a first email; follow-ups unlimited); lower tiers shown per user, 10,000+ tiers with unlimited users; unlimited mailboxes (fair usage), warm-up with every mailbox, unlimited emails, 50 live data credits/month, up to 200 website visitor reveals/month; LinkedIn $69/month per account and Calls & SMS $29/month per account extra Multichannel: $99/month per user (monthly billing) ($89/month per user billed annually) · Unlimited active contacts, email, LinkedIn and Calls & SMS automation, WhatsApp semi-automation, 5 mailboxes (monthly card; the annual card shows 10), warm-up, 50 live data credits/month, up to 200 website visitor reveals/month, team and channel reports AI SDR (Jason AI): Starter from $800/month (1,000 active contacts); Growth from $2,500/month (Starter from $500/month billed annually (1,000 active contacts); Growth from $1,500/month) · Starter: 1,000 real-time B2B contacts, 2 LinkedIn accounts, unlimited users, mailboxes and warm-ups, AI personalization, intent signals, AI-generated responses, autopilot and copilot modes; Enterprise: contact sales Agency Core: From $210/month (pricing card; the comparison table says from $166) · Multi-workspace structure, unlimited clients, users and mailboxes, unlimited warm-up, consolidated email and LinkedIn inbox, agency dashboard, LinkedIn $69/month per account, white label as an option |
Features side by side
| lemlist | Reply.io | |
|---|---|---|
| Lead data | 650M+ lead database with email finder/verifier and phone finder; contact data uses credits (Data add-on) | Real-time database of 1+ billion B2B contacts; 50 live data credits/month included, more sold as AI and Live Data credit packages (e.g. 2,500 credits for $219/month) |
| Warm-up | lemwarm warm-up and Deliverability Hub included in all plans; inbox rotation, in-app domain and mailbox purchase | Email warm-up included with every mailbox (Mailtoaster.ai) |
| Sending inboxes | Email plan: unlimited users and email senders; Multichannel: 5 senders per user; Google, Microsoft and SMTP supported | Unlimited mailboxes under fair usage on Email Volume; 5 per user on Multichannel; extra mailboxes $29/account/month; new domain from $6/domain/year + $5/mailbox/month |
| LinkedIn automation on Multichannel (profile visits, follows, invites, text and voice messages) | LinkedIn automation (connection requests, messages, InMails, voice messages) at $69/month per account, included on Multichannel | |
| Calls, SMS, WhatsApp | Multichannel: built-in call dialer and VoIP integrations (Aircall, Ringover), SMS automation; WhatsApp is an add-on | Calls & SMS $29/month per account (built-in dialer, SMS, transcripts, AI voice messages); WhatsApp semi-automation tasks on Multichannel |
| AI writing | lemAgent and Smart Messaging AI agents (research, enrichment, personalized copy, AI LinkedIn voice notes) | AI-generated sequences, AI variables, AI email assistant |
| Replies / inbox | Unified inbox; comparison table lists AI reply intent detection, AI out-of-office detection and AI-generated replies | Unified inbox; AI reply categorization and AI reply handling; Jason AI SDR generates responses |
| CRM | HubSpot, Salesforce, Pipedrive; Zapier, Make, n8n, Clay; 500+ integrations | Salesforce, HubSpot, Pipedrive, Copper, Close; Zapier, Make and 100+ integrations |
| API | API key and documentation, plus MCP server and CLI | API, webhooks and MCP |
| Agencies | Not listed on its site | Agency Core plan with multi-workspace and agency dashboard; white label as an option (White Label Program) |
Facts from each vendor’s own pricing and product pages, last checked October 1, 2026: lemlist, Reply.io. Prices change often, so check before you buy.
Where lemlist stands out
- Lead database (650M+) and email/phone finder inside the same tool as sequencing
- Email, LinkedIn, calls, SMS and WhatsApp in one campaign on the Multichannel plan
- Email plan includes unlimited users and email senders
- Warm-up and deliverability tools included in all plans
- 14-day trial without a credit card
Limitations
- No free plan
- Contact data (emails, phones) and intent signals are paid via credit add-ons
- LinkedIn, calls and SMS require the per-user Multichannel plan; WhatsApp is an extra add-on
- No white-label offering stated on its pricing page
Where Reply.io stands out
- Email, LinkedIn, calls, SMS and WhatsApp tasks in one sequence builder
- Built-in database of 1+ billion B2B contacts
- Unlimited mailboxes with warm-up on the Email Volume plan
- Native CRM integrations (Salesforce, HubSpot, Pipedrive, Copper, Close) plus API, webhooks and MCP
- Agency plans with multiple workspaces and optional white label
Limitations
- No free plan (14-day trial only)
- LinkedIn ($69/account) and Calls & SMS ($29/account) cost extra outside the Multichannel plan
- Only 50 live data credits/month included; more data is sold in separate packages
- AI SDR plans start at $500/month billed annually
And if you don’t have a list yet?
Both tools expect you to decide who to contact. If you sell to small or local businesses, or you want the targeting and the writing done for you, LeadGen.tools reads your website, finds the companies and the person who decides at each one, and writes a different email for every prospect. Free plan, no card.
FAQ
Is lemlist cheaper than Reply.io?
By listed starting price: lemlist from $69/month, Reply.io from $59/month. Limits per plan differ, so compare what each plan includes.
Does lemlist or Reply.io have a free plan?
lemlist: no free plan listed. Reply.io: no free plan listed.
What is the main difference between lemlist and Reply.io?
They differ most on: agencies. lemlist is best for sales teams that want lead data, email and LinkedIn/phone outreach in one subscription and are fine paying per user for multichannel. Reply.io is best for sales teams and agencies that want multichannel sequences plus an optional AI SDR and are comfortable with contact-based or per-user pricing.
Related comparisons
See it on your own business. Paste your website and watch LeadGen.tools find your best customers, the person who decides at each one, and write the emails. Free, no card. Analyze your website →