Mailshake and lemlist both come up when people look for a way to find prospects and reach them. Here is how they compare on price, data, sending, channels and AI, using facts from each vendor’s own site, last checked October 1, 2026.
Short answer. Mailshake is best for small teams that want a simple, low-cost cold email tool with an optional dialer. lemlist is best for sales teams that want lead data, email and LinkedIn/phone outreach in one subscription and are fine paying per user for multichannel.
At a glance
Pricing
| Mailshake | lemlist | |
|---|---|---|
| Starting price | From $29/month | From $69/month |
| Free plan | No | No |
| Trial | No free trial; payment is collected up front (with onboarding and deliverability support) | 14-day free trial, no credit card required; includes Multichannel plan features except in-app calls, plus 200 free credits |
| Plans | Starter: $29/month (monthly billing) ($25/month billed yearly) · 1 email address, 1,500 email sends/month, unlimited uploaded contacts, 50 Data Finder credits, unlimited warm-up and campaigns, unlimited email verification, AI email writing Email Outreach: $49/month (monthly billing) ($45/month billed yearly) · 2 email addresses, unlimited sends, 50 Data Finder credits, email rotation, unified inbox, Salesforce/Pipedrive/HubSpot integrations, Zapier Sales Engagement: $99/month (monthly billing) ($85/month billed yearly) · 10 email addresses, unlimited sends, 2,500 Data Finder credits, 5 phone numbers, unlimited dialer minutes in North America, power dialer, 1-on-1 onboarding Agency: Contact sales · All of Sales Engagement plus unlimited email addresses | Email: $69/month (monthly billing) ($55/month billed yearly (quarterly billing: $60/month)) · Unlimited users and email senders, 50,000 emails/month at the listed price (volume is selectable), email and phone finder, 650M+ lead database, lemAgent AI agents, MCP and CLI, email warm-up and Deliverability Hub, CRM integrations and API Multichannel: $109/month per user (monthly billing) ($87/month per user billed yearly (quarterly billing: $95/month)) · Everything in Email plus 5 senders per user, unlimited emails and messages, LinkedIn automation, SMS automation, WhatsApp automation add-on, built-in call dialer and VoIP integrations, use lemlist from Gmail and LinkedIn Enterprise: Custom (talk to sales) · Everything in Multichannel plus 5 or more senders per user, use lemlist from your CRM, custom roles and permissions, dedicated account manager, custom terms, SSO/SAML, priority support Lead data enrichment (add-on): $20/month ($16/month billed yearly) · 2,000 credits/month (400 emails or 100 phones), pay per success, unused credits roll over while subscribed |
Features side by side
| Mailshake | lemlist | |
|---|---|---|
| Lead data | Data Finder: search decision makers by role, location or company; 50 credits on Starter and Email Outreach, 2,500 on Sales Engagement, add-on $19/month | 650M+ lead database with email finder/verifier and phone finder; contact data uses credits (Data add-on) |
| Warm-up | Unlimited email warm-up included | lemwarm warm-up and Deliverability Hub included in all plans; inbox rotation, in-app domain and mailbox purchase |
| Sending inboxes | 1, 2 or 10 email addresses depending on plan; unlimited on Agency; Google Workspace, Outlook and SMTP | Email plan: unlimited users and email senders; Multichannel: 5 senders per user; Google, Microsoft and SMTP supported |
| Social media steps can be added to sequences ("incorporating social media into your outreach sequences"); dedicated LinkedIn automation not described | LinkedIn automation on Multichannel (profile visits, follows, invites, text and voice messages) | |
| Calls, SMS, WhatsApp | Phone dialer with unlimited VoIP calls to the US and Canada on Sales Engagement; SMS and WhatsApp not mentioned | Multichannel: built-in call dialer and VoIP integrations (Aircall, Ringover), SMS automation; WhatsApp is an add-on |
| AI writing | SHAKEspeare AI email writer (copy generation, spintax, A/B testing) | lemAgent and Smart Messaging AI agents (research, enrichment, personalized copy, AI LinkedIn voice notes) |
| Replies / inbox | Lead Catcher: one view of the emails, social messages and calls each prospect received; AI reply handling not mentioned | Unified inbox; comparison table lists AI reply intent detection, AI out-of-office detection and AI-generated replies |
| CRM | Salesforce, Pipedrive, HubSpot (Email Outreach plan and up); 1,000+ via Zapier | HubSpot, Salesforce, Pipedrive; Zapier, Make, n8n, Clay; 500+ integrations |
| API | Public API (api-docs.mailshake.com) | API key and documentation, plus MCP server and CLI |
| Agencies | Agency plan (contact sales) with unlimited email addresses; white label not mentioned | Not listed on its site |
Facts from each vendor’s own pricing and product pages, last checked October 1, 2026: Mailshake, lemlist. Prices change often, so check before you buy.
Where Mailshake stands out
- Low entry price ($25/month billed yearly)
- Unlimited warm-up and email verification included
- AI email writer included
- Built-in phone dialer on the Sales Engagement plan
Limitations
- No free plan and no free trial (payment up front)
- Starter is limited to 1 email address and 1,500 sends/month
- Priced per user
- Lead data limited to small credit allowances unless on Sales Engagement or the Data Finder add-on
Where lemlist stands out
- Lead database (650M+) and email/phone finder inside the same tool as sequencing
- Email, LinkedIn, calls, SMS and WhatsApp in one campaign on the Multichannel plan
- Email plan includes unlimited users and email senders
- Warm-up and deliverability tools included in all plans
- 14-day trial without a credit card
Limitations
- No free plan
- Contact data (emails, phones) and intent signals are paid via credit add-ons
- LinkedIn, calls and SMS require the per-user Multichannel plan; WhatsApp is an extra add-on
- No white-label offering stated on its pricing page
And if you don’t have a list yet?
Both tools expect you to decide who to contact. If you sell to small or local businesses, or you want the targeting and the writing done for you, LeadGen.tools reads your website, finds the companies and the person who decides at each one, and writes a different email for every prospect. Free plan, no card.
FAQ
Is Mailshake cheaper than lemlist?
By listed starting price: Mailshake from $29/month, lemlist from $69/month. Limits per plan differ, so compare what each plan includes.
Does Mailshake or lemlist have a free plan?
Mailshake: no free plan listed. lemlist: no free plan listed.
What is the main difference between Mailshake and lemlist?
They differ most on: agencies. Mailshake is best for small teams that want a simple, low-cost cold email tool with an optional dialer. lemlist is best for sales teams that want lead data, email and LinkedIn/phone outreach in one subscription and are fine paying per user for multichannel.
Related comparisons
See it on your own business. Paste your website and watch LeadGen.tools find your best customers, the person who decides at each one, and write the emails. Free, no card. Analyze your website →