LeadGen.tools and Mailshake both come up when people look for a way to find prospects and reach them. Here is how they compare on price, data, sending, channels and AI, using facts from each vendor’s own site, last checked October 1, 2026.
Short answer. LeadGen.tools is best for small teams, agencies and founders who want customers found and emails written for them, especially when selling to small or local businesses. Mailshake is best for small teams that want a simple, low-cost cold email tool with an optional dialer.
At a glance
Pricing
| LeadGen.tools | Mailshake | |
|---|---|---|
| Starting price | Free plan, then from $24.99/month | From $29/month |
| Free plan | Yes: a real campaign to 10 prospects with follow-ups, no card | No |
| Trial | Not listed on its site | No free trial; payment is collected up front (with onboarding and deliverability support) |
| Plans | Free: $0 · A real campaign to 10 prospects with follow-ups, no card Personal: $24.99/month · Unlimited campaigns and follow-ups, up to 3 decision makers per company, autopilot, no LeadGen.tools signature Business: $59.99/month · 3 sending inboxes, 3 brands, 3 collaborators | Starter: $29/month (monthly billing) ($25/month billed yearly) · 1 email address, 1,500 email sends/month, unlimited uploaded contacts, 50 Data Finder credits, unlimited warm-up and campaigns, unlimited email verification, AI email writing Email Outreach: $49/month (monthly billing) ($45/month billed yearly) · 2 email addresses, unlimited sends, 50 Data Finder credits, email rotation, unified inbox, Salesforce/Pipedrive/HubSpot integrations, Zapier Sales Engagement: $99/month (monthly billing) ($85/month billed yearly) · 10 email addresses, unlimited sends, 2,500 Data Finder credits, 5 phone numbers, unlimited dialer minutes in North America, power dialer, 1-on-1 onboarding Agency: Contact sales · All of Sales Engagement plus unlimited email addresses |
Features side by side
| LeadGen.tools | Mailshake | |
|---|---|---|
| Lead data | Finds businesses live for any niche and city, plus the decision maker with a verified email | Data Finder: search decision makers by role, location or company; 50 credits on Starter and Email Outreach, 2,500 on Sales Engagement, add-on $19/month |
| Warm-up | Not listed on its site | Unlimited email warm-up included |
| Sending inboxes | Gmail and SMTP; 1 inbox (Free, Personal), 3 (Business) | 1, 2 or 10 email addresses depending on plan; unlimited on Agency; Google Workspace, Outlook and SMTP |
| Decision makers' profiles and connection notes; your own AI agent sends them in your browser with daily limits | Social media steps can be added to sequences ("incorporating social media into your outreach sequences"); dedicated LinkedIn automation not described | |
| Calls, SMS, WhatsApp | WhatsApp link with the message typed for each decision maker | Phone dialer with unlimited VoIP calls to the US and Canada on Sales Engagement; SMS and WhatsApp not mentioned |
| AI writing | Writes a different email for every prospect, from your website | SHAKEspeare AI email writer (copy generation, spintax, A/B testing) |
| Replies / inbox | Every reply sorted by AI: interested, meeting, question, not interested, out of office | Lead Catcher: one view of the emails, social messages and calls each prospect received; AI reply handling not mentioned |
| CRM | Push prospects to HubSpot, Pipedrive and lemlist | Salesforce, Pipedrive, HubSpot (Email Outreach plan and up); 1,000+ via Zapier |
| API | REST API and an open AI agent skill | Public API (api-docs.mailshake.com) |
| Agencies | Teams and brands on Business | Agency plan (contact sales) with unlimited email addresses; white label not mentioned |
Facts from each vendor’s own pricing and product pages, last checked October 1, 2026: LeadGen.tools, Mailshake. Prices change often, so check before you buy.
Where LeadGen.tools stands out
- Chooses your best customer segments from your website, never your competitors
- Finds small and local businesses that B2B databases often miss
- Finds the person who decides at each company, verified emails only
- A different email for every prospect, plus follow-ups that stop on any reply
- Pay per prospect contacted (follow-ups included), free plan to start
Limitations
- No inbox warm-up included
- Sends from Gmail or SMTP (no Microsoft 365 connection yet)
- Fewer sending inboxes per plan than volume-focused senders
- No built-in dialer or SMS
Where Mailshake stands out
- Low entry price ($25/month billed yearly)
- Unlimited warm-up and email verification included
- AI email writer included
- Built-in phone dialer on the Sales Engagement plan
Limitations
- No free plan and no free trial (payment up front)
- Starter is limited to 1 email address and 1,500 sends/month
- Priced per user
- Lead data limited to small credit allowances unless on Sales Engagement or the Data Finder add-on
FAQ
Is LeadGen.tools cheaper than Mailshake?
By listed starting price: LeadGen.tools free plan, then from $24.99/month, Mailshake from $29/month. Limits per plan differ, so compare what each plan includes.
Does LeadGen.tools or Mailshake have a free plan?
LeadGen.tools: Yes: a real campaign to 10 prospects with follow-ups, no card. Mailshake: no free plan listed.
What is the main difference between LeadGen.tools and Mailshake?
They differ most on: warm-up. LeadGen.tools is best for small teams, agencies and founders who want customers found and emails written for them, especially when selling to small or local businesses. Mailshake is best for small teams that want a simple, low-cost cold email tool with an optional dialer.
Related comparisons
See it on your own business. Paste your website and watch LeadGen.tools find your best customers, the person who decides at each one, and write the emails. Free, no card. Analyze your website →