Reply.io and Smartlead both come up when people look for a way to find prospects and reach them. Here is how they compare on price, data, sending, channels and AI, using facts from each vendor’s own site, last checked October 1, 2026.
Short answer. Reply.io is best for sales teams and agencies that want multichannel sequences plus an optional AI SDR and are comfortable with contact-based or per-user pricing. Smartlead is best for agencies and high-volume senders who want unlimited mailboxes, AI reply triage and cheap white-label client access.
At a glance
Pricing
| Reply.io | Smartlead | |
|---|---|---|
| Starting price | From $59/month | From $39/month |
| Free plan | No | No |
| Trial | 14-day free trial with access to core features, including the B2B database, multichannel sequences, API and integrations | Pricing page offers 50% off the first month on any plan, no credit card required; FAQ links a free trial without stating its length |
| Plans | Email Volume: From $59/month (monthly billing, 1,000 active contacts); price rises with active contacts (e.g. $99 at 5,000, $179 at 10,000, $999 at 100,000) (From $49/month billed annually (1,000 active contacts); e.g. $89 at 5,000, $159 at 10,000, $899 at 100,000) · Priced by active contacts/month (unique contacts receiving a first email; follow-ups unlimited); lower tiers shown per user, 10,000+ tiers with unlimited users; unlimited mailboxes (fair usage), warm-up with every mailbox, unlimited emails, 50 live data credits/month, up to 200 website visitor reveals/month; LinkedIn $69/month per account and Calls & SMS $29/month per account extra Multichannel: $99/month per user (monthly billing) ($89/month per user billed annually) · Unlimited active contacts, email, LinkedIn and Calls & SMS automation, WhatsApp semi-automation, 5 mailboxes (monthly card; the annual card shows 10), warm-up, 50 live data credits/month, up to 200 website visitor reveals/month, team and channel reports AI SDR (Jason AI): Starter from $800/month (1,000 active contacts); Growth from $2,500/month (Starter from $500/month billed annually (1,000 active contacts); Growth from $1,500/month) · Starter: 1,000 real-time B2B contacts, 2 LinkedIn accounts, unlimited users, mailboxes and warm-ups, AI personalization, intent signals, AI-generated responses, autopilot and copilot modes; Enterprise: contact sales Agency Core: From $210/month (pricing card; the comparison table says from $166) · Multi-workspace structure, unlimited clients, users and mailboxes, unlimited warm-up, consolidated email and LinkedIn inbox, agency dashboard, LinkedIn $69/month per account, white label as an option | Base: $39/month (monthly billing) ($32.50/month billed yearly) · 2,000 contacts stored, 6,000 email sends, 2,000 verified prospect emails; no CRM, calls, private infrastructure or API Pro: $94/month (monthly billing) ($78.30/month billed yearly) · 30,000 contacts stored, 90,000 email sends, 30,000 verified prospect emails, CRM access; API as add-on Unlimited Smart: $174/month (monthly billing) ($144.50/month billed yearly) · Unlimited contacts, 150,000 email sends, 50,000 verified prospect emails, CRM, warmup pool, private OAuth Unlimited Prime: $379/month (monthly billing) ($314.60/month billed yearly) · Unlimited contacts, 500,000 email sends, 170,000 verified prospect emails, CRM, calls, private infrastructure, API and webhooks, dedicated manager, 3 SmartServers |
Features side by side
| Reply.io | Smartlead | |
|---|---|---|
| Lead data | Real-time database of 1+ billion B2B contacts; 50 live data credits/month included, more sold as AI and Live Data credit packages (e.g. 2,500 credits for $219/month) | SmartProspect lead finder with verified prospect emails (monthly allowance per plan) |
| Warm-up | Email warm-up included with every mailbox (Mailtoaster.ai) | Exclusive warm-up pool with human-like interactions |
| Sending inboxes | Unlimited mailboxes under fair usage on Email Volume; 5 per user on Multichannel; extra mailboxes $29/account/month; new domain from $6/domain/year + $5/mailbox/month | Unlimited mailboxes |
| LinkedIn automation (connection requests, messages, InMails, voice messages) at $69/month per account, included on Multichannel | Through native integrations with HeyReach and Aimfox (per its own blog), not built in | |
| Calls, SMS, WhatsApp | Calls & SMS $29/month per account (built-in dialer, SMS, transcripts, AI voice messages); WhatsApp semi-automation tasks on Multichannel | SmartDialer for calls with parallel dialing and local-presence numbers (call access on Unlimited Prime); SMS and WhatsApp not mentioned |
| AI writing | AI-generated sequences, AI variables, AI email assistant | SmartAgents that research leads and write personalized emails |
| Replies / inbox | Unified inbox; AI reply categorization and AI reply handling; Jason AI SDR generates responses | Master Inbox with an AI reply manager that prioritises hot leads |
| CRM | Salesforce, HubSpot, Pipedrive, Copper, Close; Zapier, Make and 100+ integrations | HubSpot, Salesforce, Pipedrive, Clay, Listkit and more, plus built-in CRM from Pro |
| API | API, webhooks and MCP | API and webhooks included on Unlimited Prime, add-on on lower plans |
| Agencies | Agency Core plan with multi-workspace and agency dashboard; white label as an option (White Label Program) | White-label at $29 per client; one client included free with the Pro plan |
Facts from each vendor’s own pricing and product pages, last checked October 1, 2026: Reply.io, Smartlead. Prices change often, so check before you buy.
Where Reply.io stands out
- Email, LinkedIn, calls, SMS and WhatsApp tasks in one sequence builder
- Built-in database of 1+ billion B2B contacts
- Unlimited mailboxes with warm-up on the Email Volume plan
- Native CRM integrations (Salesforce, HubSpot, Pipedrive, Copper, Close) plus API, webhooks and MCP
- Agency plans with multiple workspaces and optional white label
Limitations
- No free plan (14-day trial only)
- LinkedIn ($69/account) and Calls & SMS ($29/account) cost extra outside the Multichannel plan
- Only 50 live data credits/month included; more data is sold in separate packages
- AI SDR plans start at $500/month billed annually
Where Smartlead stands out
- Unlimited mailboxes and, from Unlimited Smart, unlimited contact storage
- Verified prospect emails included in every plan
- AI reply manager in the master inbox
- Built-in dialer on the top plan
- Low per-client white-label price for agencies
Limitations
- No free plan
- API is included only on the top plan (add-on below)
- LinkedIn only via third-party integrations
- Base plan has no CRM, calls or API
And if you don’t have a list yet?
Both tools expect you to decide who to contact. If you sell to small or local businesses, or you want the targeting and the writing done for you, LeadGen.tools reads your website, finds the companies and the person who decides at each one, and writes a different email for every prospect. Free plan, no card.
FAQ
Is Reply.io cheaper than Smartlead?
By listed starting price: Reply.io from $59/month, Smartlead from $39/month. Limits per plan differ, so compare what each plan includes.
Does Reply.io or Smartlead have a free plan?
Reply.io: no free plan listed. Smartlead: no free plan listed.
What is the main difference between Reply.io and Smartlead?
Reply.io is best for sales teams and agencies that want multichannel sequences plus an optional AI SDR and are comfortable with contact-based or per-user pricing. Smartlead is best for agencies and high-volume senders who want unlimited mailboxes, AI reply triage and cheap white-label client access.
Related comparisons
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