Woodpecker and Smartlead both come up when people look for a way to find prospects and reach them. Here is how they compare on price, data, sending, channels and AI, using facts from each vendor’s own site, last checked October 1, 2026.
At a glance
Pricing
| Woodpecker | Smartlead | |
|---|---|---|
| Starting price | $7 per 100 contacted prospects per month | From $39/month |
| Free plan | No | No |
| Trial | 14-day trial with all features, no credit card required | Pricing page offers 50% off the first month on any plan, no credit card required; FAQ links a free trial without stating its length |
| Plans | Usage-based (Contacted Prospects): $7 per 100 contacted prospects per month (monthly billing); volume discounts at higher volumes (33% less when paying yearly (exact per-month figure depends on volume)) · Unlimited emails, unlimited email verification (catch-all included), 4 free warm-ups, 100 Lead Finder credits, unlimited team members, unlimited email accounts | Base: $39/month (monthly billing) ($32.50/month billed yearly) · 2,000 contacts stored, 6,000 email sends, 2,000 verified prospect emails; no CRM, calls, private infrastructure or API Pro: $94/month (monthly billing) ($78.30/month billed yearly) · 30,000 contacts stored, 90,000 email sends, 30,000 verified prospect emails, CRM access; API as add-on Unlimited Smart: $174/month (monthly billing) ($144.50/month billed yearly) · Unlimited contacts, 150,000 email sends, 50,000 verified prospect emails, CRM, warmup pool, private OAuth Unlimited Prime: $379/month (monthly billing) ($314.60/month billed yearly) · Unlimited contacts, 500,000 email sends, 170,000 verified prospect emails, CRM, calls, private infrastructure, API and webhooks, dedicated manager, 3 SmartServers |
Features side by side
| Woodpecker | Smartlead | |
|---|---|---|
| Lead data | Lead Finder, described as a 1 billion+ B2B database; 100 credits included, more from $10 per 500 credits | SmartProspect lead finder with verified prospect emails (monthly allowance per plan) |
| Warm-up | 4 free warm-ups included; additional warm-ups $5/month each | Exclusive warm-up pool with human-like interactions |
| Sending inboxes | Unlimited email accounts with inbox rotation and adaptive sending; Google/Microsoft addresses sold at $6/month each, other providers $4/month, domains about $1/month, dedicated servers $59/month | Unlimited mailboxes |
| LinkedIn add-on at $29/month per connected account: invites, profile visits, DMs and InMails inside email campaigns | Through native integrations with HeyReach and Aimfox (per its own blog), not built in | |
| Calls, SMS, WhatsApp | Manual call tasks in combined email, LinkedIn and call sequences; SMS and WhatsApp not mentioned | SmartDialer for calls with parallel dialing and local-presence numbers (call access on Unlimited Prime); SMS and WhatsApp not mentioned |
| AI writing | Not listed on its site | SmartAgents that research leads and write personalized emails |
| Replies / inbox | Centralized inbox with built-in AI interest level detection that marks interested replies (English) | Master Inbox with an AI reply manager that prioritises hot leads |
| CRM | Native integrations with Pipedrive, HubSpot and others | HubSpot, Salesforce, Pipedrive, Clay, Listkit and more, plus built-in CRM from Pro |
| API | Integrations package at $20/month (API, webhooks, MCP, CLI) | API and webhooks included on Unlimited Prime, add-on on lower plans |
| Agencies | Agency panel at $27/month per active client, plus $5/month white-label option | White-label at $29 per client; one client included free with the Pro plan |
Facts from each vendor’s own pricing and product pages, last checked October 1, 2026: Woodpecker, Smartlead. Prices change often, so check before you buy.
Where Woodpecker stands out
- Pay for contacted prospects, with unlimited emails, team members and email accounts
- Unlimited email verification included
- Condition-based campaigns that branch on prospect behavior
- Adaptive sending that detects provider limits to avoid blocks
- 14-day trial with all features and no card
Limitations
- LinkedIn, API/integrations and agency panel are paid add-ons
- No free plan
- AI reply detection is described for English replies only
- AI email writing is not described on its pricing, home or features pages
Where Smartlead stands out
- Unlimited mailboxes and, from Unlimited Smart, unlimited contact storage
- Verified prospect emails included in every plan
- AI reply manager in the master inbox
- Built-in dialer on the top plan
- Low per-client white-label price for agencies
Limitations
- No free plan
- API is included only on the top plan (add-on below)
- LinkedIn only via third-party integrations
- Base plan has no CRM, calls or API
And if you don’t have a list yet?
Both tools expect you to decide who to contact. If you sell to small or local businesses, or you want the targeting and the writing done for you, LeadGen.tools reads your website, finds the companies and the person who decides at each one, and writes a different email for every prospect. Free plan, no card.
FAQ
Is Woodpecker cheaper than Smartlead?
By listed starting price: Woodpecker $7 per 100 contacted prospects per month, Smartlead from $39/month. Limits per plan differ, so compare what each plan includes.
Does Woodpecker or Smartlead have a free plan?
Woodpecker: no free plan listed. Smartlead: no free plan listed.
What is the main difference between Woodpecker and Smartlead?
They differ most on: ai writing. Woodpecker is best for teams that want predictable per-prospect pricing and strong deliverability controls, adding LinkedIn or agency tools only if needed. Smartlead is best for agencies and high-volume senders who want unlimited mailboxes, AI reply triage and cheap white-label client access.