Woodpecker and Instantly both come up when people look for a way to find prospects and reach them. Here is how they compare on price, data, sending, channels and AI, using facts from each vendor’s own site, last checked October 1, 2026.
At a glance
Pricing
| Woodpecker | Instantly | |
|---|---|---|
| Starting price | $7 per 100 contacted prospects per month | From $47/month |
| Free plan | No | CRM can be used for free with no credit card (per its CRM page); no free outreach plan listed |
| Trial | 14-day trial with all features, no credit card required | Free trial, no credit card required (duration not stated on the pricing page) |
| Plans | Usage-based (Contacted Prospects): $7 per 100 contacted prospects per month (monthly billing); volume discounts at higher volumes (33% less when paying yearly (exact per-month figure depends on volume)) · Unlimited emails, unlimited email verification (catch-all included), 4 free warm-ups, 100 Lead Finder credits, unlimited team members, unlimited email accounts | Growth (outreach): $47/month · Unlimited email accounts and warmup, 1,000 uploaded contacts, 5,000 emails/month Hypergrowth (outreach): $97/month · 25,000 uploaded contacts, 125,000 emails/month, premium live support Lightspeed (outreach): $358/month · 100,000 uploaded contacts, 500,000 emails/month, SISR system Starter (bundle): $94/month (monthly billing) ($85/month billed yearly) · 5,000 emails/month, 1,000 uploaded contacts, 1,500 credits/month, lead database access, AI Sales Agent |
Features side by side
| Woodpecker | Instantly | |
|---|---|---|
| Lead data | Lead Finder, described as a 1 billion+ B2B database; 100 credits included, more from $10 per 500 credits | 450M+ B2B lead database, paid with Instantly credits (standalone credit plans or bundles) |
| Warm-up | 4 free warm-ups included; additional warm-ups $5/month each | Unlimited email warmup |
| Sending inboxes | Unlimited email accounts with inbox rotation and adaptive sending; Google/Microsoft addresses sold at $6/month each, other providers $4/month, domains about $1/month, dedicated servers $59/month | Unlimited email accounts on every plan |
| LinkedIn add-on at $29/month per connected account: invites, profile visits, DMs and InMails inside email campaigns | Not listed on its site | |
| Calls, SMS, WhatsApp | Manual call tasks in combined email, LinkedIn and call sequences; SMS and WhatsApp not mentioned | Calls and SMS from the browser in Instantly CRM; WhatsApp not mentioned |
| AI writing | Not listed on its site | AI Copilot for campaign creation, AI personalization |
| Replies / inbox | Centralized inbox with built-in AI interest level detection that marks interested replies (English) | Unibox plus AI Reply Agent (listed from the Scale bundle) |
| CRM | Native integrations with Pipedrive, HubSpot and others | Built-in CRM (unlimited seats) and integrations with other tools |
| API | Integrations package at $20/month (API, webhooks, MCP, CLI) | API and webhooks listed among plan features |
| Agencies | Agency panel at $27/month per active client, plus $5/month white-label option | White-label agency portal on Hypergrowth and Lightspeed plans (custom subdomain for clients), per its help center |
Facts from each vendor’s own pricing and product pages, last checked October 1, 2026: Woodpecker, Instantly. Prices change often, so check before you buy.
Where Woodpecker stands out
- Pay for contacted prospects, with unlimited emails, team members and email accounts
- Unlimited email verification included
- Condition-based campaigns that branch on prospect behavior
- Adaptive sending that detects provider limits to avoid blocks
- 14-day trial with all features and no card
Limitations
- LinkedIn, API/integrations and agency panel are paid add-ons
- No free plan
- AI reply detection is described for English replies only
- AI email writing is not described on its pricing, home or features pages
Where Instantly stands out
- Unlimited sending accounts and warmup on all plans
- High monthly email volumes (up to 500,000)
- Own 450M+ B2B lead database
- Built-in CRM with calls and SMS, unlimited seats
- AI Reply Agent and AI Sales Agent
Limitations
- Lead data is sold separately as credits unless you buy a bundle
- Uploaded contact limits (1,000 on the entry plans)
- White-label requires Hypergrowth or higher
- LinkedIn outreach is not described on its pricing or home pages
And if you don’t have a list yet?
Both tools expect you to decide who to contact. If you sell to small or local businesses, or you want the targeting and the writing done for you, LeadGen.tools reads your website, finds the companies and the person who decides at each one, and writes a different email for every prospect. Free plan, no card.
FAQ
Is Woodpecker cheaper than Instantly?
By listed starting price: Woodpecker $7 per 100 contacted prospects per month, Instantly from $47/month. Limits per plan differ, so compare what each plan includes.
Does Woodpecker or Instantly have a free plan?
Woodpecker: no free plan listed. Instantly: CRM can be used for free with no credit card (per its CRM page); no free outreach plan listed.
What is the main difference between Woodpecker and Instantly?
They differ most on: linkedin, ai writing. Woodpecker is best for teams that want predictable per-prospect pricing and strong deliverability controls, adding LinkedIn or agency tools only if needed. Instantly is best for senders who need high volume across many inboxes and want lead data, CRM and AI reply handling in one vendor.