LeadGen.tools blog

Find customers. Get replies.

Methods, tutorials and news about finding the right businesses, reaching the people who decide, and cold emails with follow-ups that get answered.

Best Lusha Alternatives in 2026: 8 Tools Compared

Lusha in one line: A B2B contact and company data platform for finding verified emails and phone numbers, with enrichment, buying signals, a Chrome extension and basic email sequences. Still, it is not the right fit for everyone. Here are 8 alternatives, what each one costs and who each one is best for, using facts from each vendor’s own site.

Why people look for Lusha alternatives

  • Phone numbers cost 5 credits each
  • Email sequences (Lusha Engage) capped at 1,000 emails a day; no warm-up or inbox rotation mentioned
  • No LinkedIn automation, dialer, SMS or WhatsApp mentioned
  • API on Starter and Pro has strict rate limits

None of these make Lusha a bad tool. They just mean another option may fit your budget or your way of prospecting better.

Best Lusha alternatives1LeadGen.toolsSmall teams, agencies and founders who want customers…Free plan, then from $24.99/month2Seamless.AISales teams that want a large contact search engine with…Free plan; paid plans by quote3Apollo.ioSales teams that want a contact database, sequences and…Free plan, then from $65/seat/month4lemlistSales teams that want lead data, email and…From $69/month5KlentyB2B SDR teams that mix cold email with heavy cold…From $60/month billed quarterly6Reply.ioSales teams and agencies that want multichannel…From $59/month7SaleshandySmall teams that want an affordable all-in-one tool with…From $41/month8La Growth MachineB2B teams and agencies whose prospects are active on…From €60/month per identity
The alternatives at a glance. (Animated.)

Quick comparison

ToolBest forStarting priceFree plan
LushaTeams that mainly need accurate emails and direct phone numbers pushed into their CRM.Free plan, then from $49.90/monthYes. $0 with 40 credits per month and 1 seat, no credit card required.
LeadGen.toolsSmall teams, agencies and founders who want customers found and emails written for them, especially when selling to small or local businesses.Free plan, then from $24.99/monthYes: a real campaign to 10 prospects with follow-ups, no card
Seamless.AISales teams that want a large contact search engine with dialing and are comfortable getting a custom quote.Free plan; paid plans by quoteYes. Free for up to 50 credits.
Apollo.ioSales teams that want a contact database, sequences and a dialer in one per-seat platform.Free plan, then from $65/seat/monthYes. $0 with 75 credits per seat per month (900 per year), 2 sequences, 250 emails per day, Gmail mailboxes only; stays free with no time limit.
lemlistSales teams that want lead data, email and LinkedIn/phone outreach in one subscription and are fine paying per user for multichannel.From $69/monthNo
KlentyB2B SDR teams that mix cold email with heavy cold calling and want it all inside their CRM workflow.From $60/month billed quarterlyNo
Reply.ioSales teams and agencies that want multichannel sequences plus an optional AI SDR and are comfortable with contact-based or per-user pricing.From $59/monthNo
SaleshandySmall teams that want an affordable all-in-one tool with lead data and multichannel sequences included.From $41/monthNo
La Growth MachineB2B teams and agencies whose prospects are active on LinkedIn and who want LinkedIn plus email sequences automated together.From €60/month per identityNo

1. LeadGen.tools

Reads your website, finds real companies that need what you sell (including small local businesses), finds the person who decides at each one, writes a different email for every prospect and sends it with follow-ups from your own inbox.

Pricing

  • Free: $0 · A real campaign to 10 prospects with follow-ups, no card
  • Personal: $24.99/month · Unlimited campaigns and follow-ups, up to 3 decision makers per company, autopilot, no LeadGen.tools signature
  • Business: $59.99/month · 3 sending inboxes, 3 brands, 3 collaborators

Free option: Yes: a real campaign to 10 prospects with follow-ups, no card

Why choose it over Lusha

  • Chooses your best customer segments from your website, never your competitors
  • Finds small and local businesses that B2B databases often miss
  • Finds the person who decides at each company, verified emails only
  • A different email for every prospect, plus follow-ups that stop on any reply
  • Pay per prospect contacted (follow-ups included), free plan to start

Keep in mind

  • No inbox warm-up included
  • Sends from Gmail or SMTP (no Microsoft 365 connection yet)
  • Fewer sending inboxes per plan than volume-focused senders

Best for: Small teams, agencies and founders who want customers found and emails written for them, especially when selling to small or local businesses.

Full comparison: LeadGen.tools vs Lusha

2. Seamless.AI

A B2B contact search engine and sales platform that finds emails and phone numbers, with a Chrome extension, buyer intent, job change tracking, emailing and calling.

Pricing

  • Free: $0 · Up to 50 credits (homepage: 'Seamless.AI is free for up to 50 credits')
  • Paid plans: custom · Prices not published; the pricing page asks how many contacts you need per month and offers custom pricing for unlimited users, bulk credits, prospector, job changes, buyer intent and enrichment

Free option: Yes. Free for up to 50 credits.

Why choose it over Lusha

  • Very large stated data coverage (1.8B+ emails, 414M+ phone numbers)
  • Free account with 50 credits
  • Credit-back guarantee for invalid emails
  • Long list of native CRM integrations
  • Calling, emailing, buyer intent and job change tracking in one platform

Keep in mind

  • No prices published; paid plans require a quote
  • Calling features are plan-specific or add-ons and telephony minutes typically cost extra
  • Integration access depends on plan and usage can consume credits

Best for: Sales teams that want a large contact search engine with dialing and are comfortable getting a custom quote.

Full comparison: Lusha vs Seamless.AI

3. Apollo.io

An all-in-one sales platform that combines a B2B contact database with email sequences, a dialer, AI research and deal management.

Pricing

  • Free: $0 ($0) · 75 credits per seat per month (900 per year), 2 sequences per team, 1 mailbox per user, 250 daily email sends, AI writing 5,000 words per month, Gmail only, API access
  • Basic: $65/seat/month (monthly billing) ($49/seat/month billed annually) · 2,500 credits per seat per month (30,000 per year on annual billing), unlimited sequences, 1 mailbox per user, 250 daily email sends, deliverability suite and email warmup, domain and mailbox purchasing, CRM integrations, US dialer (credits apply), AI writing 250,000 words per month
  • Professional: $99/seat/month (monthly billing) ($79/seat/month billed annually) · 4,000 credits per seat per month (48,000 per year on annual billing), unlimited sequences and A/Z testing, unlimited Google and Microsoft mailboxes + 5 SMTP mailboxes per user, unlimited daily sends, AI agents, AI lead scoring, call recordings and AI insights (4,000 mins), AI writing 800,000 words per month
  • Organization: Annual only (the monthly view shows $149/seat/month marked 'Annual Only') ($119/seat/month billed annually, minimum 3 seats) · 6,000 credits per seat per month (72,000 per year), unlimited Google and Microsoft mailboxes + 15 SMTP mailboxes per user, SSO, custom reports, use your own LLM API key, AI writing 1,000,000 words per month

Free option: Yes. $0 with 75 credits per seat per month (900 per year), 2 sequences, 250 emails per day, Gmail mailboxes only; stays free with no time limit.

Why choose it over Lusha

  • Large built-in contact database (240M contacts, 30M companies stated) combined with sequencing in one tool
  • Permanent free plan with credits, 2 sequences and API access
  • Built-in dialer, call recording and meeting tools on paid plans
  • Email warmup, deliverability suite and domain and mailbox purchasing included from Basic
  • Integrations with Salesforce, HubSpot and Pipedrive plus MCP for LLMs

Keep in mind

  • Priced per seat; the Organization plan requires a minimum of 3 seats and is annual only
  • Unused credits expire each billing cycle and do not roll over
  • Free and Basic plans are limited to 1 mailbox per user and 250 daily email sends

Best for: Sales teams that want a contact database, sequences and a dialer in one per-seat platform.

Full comparison: Apollo.io vs Lusha

4. lemlist

Sales engagement platform that finds leads in its own database and runs email, LinkedIn, call, SMS and WhatsApp sequences from one campaign.

Pricing

  • Email: $69/month (monthly billing) ($55/month billed yearly (quarterly billing: $60/month)) · Unlimited users and email senders, 50,000 emails/month at the listed price (volume is selectable), email and phone finder, 650M+ lead database, lemAgent AI agents, MCP and CLI, email warm-up and Deliverability Hub, CRM integrations and API
  • Multichannel: $109/month per user (monthly billing) ($87/month per user billed yearly (quarterly billing: $95/month)) · Everything in Email plus 5 senders per user, unlimited emails and messages, LinkedIn automation, SMS automation, WhatsApp automation add-on, built-in call dialer and VoIP integrations, use lemlist from Gmail and LinkedIn
  • Enterprise: Custom (talk to sales) · Everything in Multichannel plus 5 or more senders per user, use lemlist from your CRM, custom roles and permissions, dedicated account manager, custom terms, SSO/SAML, priority support
  • Lead data enrichment (add-on): $20/month ($16/month billed yearly) · 2,000 credits/month (400 emails or 100 phones), pay per success, unused credits roll over while subscribed

Free option: 14-day free trial, no credit card required; includes Multichannel plan features except in-app calls, plus 200 free credits

Why choose it over Lusha

  • Lead database (650M+) and email/phone finder inside the same tool as sequencing
  • Email, LinkedIn, calls, SMS and WhatsApp in one campaign on the Multichannel plan
  • Email plan includes unlimited users and email senders
  • Warm-up and deliverability tools included in all plans
  • 14-day trial without a credit card

Keep in mind

  • No free plan
  • Contact data (emails, phones) and intent signals are paid via credit add-ons
  • LinkedIn, calls and SMS require the per-user Multichannel plan; WhatsApp is an extra add-on

Best for: Sales teams that want lead data, email and LinkedIn/phone outreach in one subscription and are fine paying per user for multichannel.

5. Klenty

A sales engagement platform for SDR teams that combines email cadences with a calling dialer, SMS, WhatsApp follow-ups and AI call coaching.

Pricing

  • Starter: $60/month billed quarterly (no monthly billing offered on the page) ($50/month billed yearly) · 15,000 contacts and 75,000 emails per month at the base tier; higher tiers: 25,000 contacts / 125,000 emails ($72 yearly, $90 quarterly), 50,000 / 250,000 ($125 yearly, $150 quarterly), 100,000 / 500,000 ($320 yearly, $400 quarterly), 200,000 contacts via sales. Email deliverability (custom domain tracking, random intervals, volume control), analytics, API, Zapier, A/B testing, personalization
  • Growth: $85/user/month billed quarterly (no monthly billing offered on the page) ($70/user/month billed yearly) · Everything in Starter plus 200 calling minutes, cold calling, number auto-rotation, AI voicemail and IVR detection, 1-click-to-call dialer, social selling, SMS automation, CRM integrations, sales stage automation
  • Plus: $119/user/month billed quarterly (no monthly billing offered on the page) ($99/user/month billed yearly) · Everything in Growth plus 1,000 calling minutes, 4,000 data credits (phone + email), account-based selling, Action AI, call coaching, AI battlecards, live transcription, AI call scorecard
  • Add-on: Parallel & Power Dialer: $45/user/month · Parallel and power dialing

Free option: 14-day free trial, no credit card needed, full access to all features, up to 200 emails to prospects during the trial

Why choose it over Lusha

  • Strong calling stack: dialers, number rotation, AI voicemail detection, call coaching
  • Email, calls, SMS and WhatsApp follow-ups in one cadence
  • Native integrations with Salesforce, HubSpot, Pipedrive, Zoho and MS Dynamics
  • High email volumes on Starter (75,000 emails/month at the base tier)
  • 14-day trial without a credit card

Keep in mind

  • No free plan
  • No monthly billing shown: annual or quarterly only
  • Calling, SMS and CRM integrations start at the Growth plan ($70/user/month yearly)

Best for: B2B SDR teams that mix cold email with heavy cold calling and want it all inside their CRM workflow.

6. Reply.io

Sales engagement platform with multichannel sequences (email, LinkedIn, calls, SMS), a B2B contact database and an AI SDR agent called Jason.

Pricing

  • Email Volume: From $59/month (monthly billing, 1,000 active contacts); price rises with active contacts (e.g. $99 at 5,000, $179 at 10,000, $999 at 100,000) (From $49/month billed annually (1,000 active contacts); e.g. $89 at 5,000, $159 at 10,000, $899 at 100,000) · Priced by active contacts/month (unique contacts receiving a first email; follow-ups unlimited); lower tiers shown per user, 10,000+ tiers with unlimited users; unlimited mailboxes (fair usage), warm-up with every mailbox, unlimited emails, 50 live data credits/month, up to 200 website visitor reveals/month; LinkedIn $69/month per account and Calls & SMS $29/month per account extra
  • Multichannel: $99/month per user (monthly billing) ($89/month per user billed annually) · Unlimited active contacts, email, LinkedIn and Calls & SMS automation, WhatsApp semi-automation, 5 mailboxes (monthly card; the annual card shows 10), warm-up, 50 live data credits/month, up to 200 website visitor reveals/month, team and channel reports
  • AI SDR (Jason AI): Starter from $800/month (1,000 active contacts); Growth from $2,500/month (Starter from $500/month billed annually (1,000 active contacts); Growth from $1,500/month) · Starter: 1,000 real-time B2B contacts, 2 LinkedIn accounts, unlimited users, mailboxes and warm-ups, AI personalization, intent signals, AI-generated responses, autopilot and copilot modes; Enterprise: contact sales
  • Agency Core: From $210/month (pricing card; the comparison table says from $166) · Multi-workspace structure, unlimited clients, users and mailboxes, unlimited warm-up, consolidated email and LinkedIn inbox, agency dashboard, LinkedIn $69/month per account, white label as an option

Free option: 14-day free trial with access to core features, including the B2B database, multichannel sequences, API and integrations

Why choose it over Lusha

  • Email, LinkedIn, calls, SMS and WhatsApp tasks in one sequence builder
  • Built-in database of 1+ billion B2B contacts
  • Unlimited mailboxes with warm-up on the Email Volume plan
  • Native CRM integrations (Salesforce, HubSpot, Pipedrive, Copper, Close) plus API, webhooks and MCP
  • Agency plans with multiple workspaces and optional white label

Keep in mind

  • No free plan (14-day trial only)
  • LinkedIn ($69/account) and Calls & SMS ($29/account) cost extra outside the Multichannel plan
  • Only 50 live data credits/month included; more data is sold in separate packages

Best for: Sales teams and agencies that want multichannel sequences plus an optional AI SDR and are comfortable with contact-based or per-user pricing.

7. Saleshandy

Cold outreach platform with unlimited email accounts and warm-up, a built-in lead finder, and sequences across email, calls, LinkedIn and WhatsApp.

Pricing

  • Starter: $41/month (monthly billing) ($34/month billed yearly ($408/year)) · 2,000 active prospects, 6,000 emails/month, unlimited email accounts, 1 user, 1,500 lead finder credits/month
  • Pro: $99/month (monthly billing) ($76/month billed yearly ($912/year)) · 30,000 active prospects, 100,000 emails/month, unlimited email accounts, 10 users, 4,000 lead finder credits/month
  • Scale: $189/month (monthly billing) ($149/month billed yearly ($1,788/year)) · Unlimited active prospects, 200,000 emails/month, unlimited email accounts, unlimited users, 8,000 lead finder credits/month
  • Enterprise: Custom · SSO, whitelabel, volume adjustments

Free option: 7-day free trial, no credit card

Why choose it over Lusha

  • Lowest entry price of the four on yearly billing ($34/month)
  • Lead finder credits included in every plan, including phone numbers
  • Email, calls, LinkedIn and WhatsApp in one sequence
  • Unlimited email accounts and warm-up
  • Native CRM integrations and REST API

Keep in mind

  • No free plan, trial is 7 days
  • Starter allows only 1 user
  • White-label is tied to the custom-priced Enterprise plan

Best for: Small teams that want an affordable all-in-one tool with lead data and multichannel sequences included.

8. La Growth Machine

A cloud-based multichannel prospecting tool that runs LinkedIn, email, X and call steps in one sequence, with lead enrichment included, billed per sending identity.

Pricing

  • Basic: €60/month per identity (monthly billing); $70 in USD (€50/month per identity billed yearly; $60 in USD) · Channels LinkedIn + Email; 250 leads enriched/month; 1 sending email per identity; up to 3 identities; 3 team members; up to 3 running campaigns; company database, LinkedIn engagement, AI voice messages, AI writing assistant
  • Pro: €120/month per identity (monthly billing); $135 in USD (€100/month per identity billed yearly; $110 in USD) · Channels LinkedIn, Email, Calls; 400 leads enriched/month; 5 sending emails per identity (rotating inbox); up to 6 active campaigns; unlimited identities; 25 team members; unified LinkedIn + email inbox, social warming, A/B testing, Zapier/Make/Clay/API
  • Ultimate: €180/month per identity (monthly billing); $195 in USD (€150/month per identity billed yearly; $165 in USD) · Channels LinkedIn, Email, X, Calls; 1,000 leads enriched/month; 10 sending emails per identity; unlimited campaigns and team members; HubSpot / Pipedrive sync; dedicated support from 4 identities
  • Agency / Custom: Custom, from €150 (talk to sales) · Agency plan: 6 identities minimum commitment; Custom plan: 6-month minimum commitment

Free option: 14-day free trial, no credit card required

Why choose it over Lusha

  • LinkedIn, email, calls and X in a single sequence with conditions per channel
  • Cloud-based LinkedIn automation with dedicated mobile proxies and voice messages
  • Enrichment credits included every month plus a 27M+ company database
  • Unified LinkedIn + email inbox from Pro
  • 14-day trial without a credit card

Keep in mind

  • No free plan
  • Billed per identity, so cost grows with each sender
  • Native CRM sync (HubSpot/Pipedrive) only on Ultimate

Best for: B2B teams and agencies whose prospects are active on LinkedIn and who want LinkedIn plus email sequences automated together.

Facts from each vendor’s own pricing and product pages, last checked October 1, 2026: Lusha, LeadGen.tools, Seamless.AI, Apollo.io, lemlist, Klenty, Reply.io, Saleshandy, La Growth Machine. Prices change often, so check before you buy.

FAQ

What is the best alternative to Lusha?

It depends on what you need. If you want the tool to find your customers and write the emails for you, LeadGen.tools. If you need the closest like-for-like replacement, look at Seamless.AI, Apollo.io, lemlist.

Is there a free alternative to Lusha?

Yes: LeadGen.tools, Seamless.AI, Apollo.io offer a free plan.

Which Lusha alternative is cheapest?

By listed starting price, LeadGen.tools (Free plan, then from $24.99/month). Compare what each plan includes, since limits differ a lot.

See it on your own business. Paste your website and watch LeadGen.tools find your best customers, the person who decides at each one, and write the emails. Free, no card. Analyze your website →