Apollo.io in one line: An all-in-one sales platform that combines a B2B contact database with email sequences, a dialer, AI research and deal management. Still, it is not the right fit for everyone. Here are 8 alternatives, what each one costs and who each one is best for, using facts from each vendor’s own site.

Why people look for Apollo.io alternatives

• Priced per seat; the Organization plan requires a minimum of 3 seats and is annual only
• Unused credits expire each billing cycle and do not roll over
• Free and Basic plans are limited to 1 mailbox per user and 250 daily email sends
• Phone numbers cost 8 credits each and dialer minutes consume credits

None of these make Apollo.io a bad tool. They just mean another option may fit your budget or your way of prospecting better.

Quick comparison

1. LeadGen.tools

Reads your website, finds real companies that need what you sell (including small local businesses), finds the person who decides at each one, writes a different email for every prospect and sends it with follow-ups from your own inbox.

Pricing

• Free: $0 · A real campaign to 10 prospects with follow-ups, no card
• Personal: $24.99/month · Unlimited campaigns and follow-ups, up to 3 decision makers per company, autopilot, no LeadGen.tools signature
• Business: $59.99/month · 3 sending inboxes, 3 brands, 3 collaborators

Free option: Yes: a real campaign to 10 prospects with follow-ups, no card

Why choose it over Apollo.io

• Chooses your best customer segments from your website, never your competitors
• Finds small and local businesses that B2B databases often miss
• Finds the person who decides at each company, verified emails only
• A different email for every prospect, plus follow-ups that stop on any reply
• Pay per prospect contacted (follow-ups included), free plan to start

Keep in mind

• No inbox warm-up included
• Sends from Gmail or SMTP (no Microsoft 365 connection yet)
• Fewer sending inboxes per plan than volume-focused senders

Best for: Small teams, agencies and founders who want customers found and emails written for them, especially when selling to small or local businesses.

Full comparison: LeadGen.tools vs Apollo.io

2. Lusha

A B2B contact and company data platform for finding verified emails and phone numbers, with enrichment, buying signals, a Chrome extension and basic email sequences.

Pricing

• Free: $0 ($0) · 40 credits per month, 1 seat, no credit card required; verified emails and phones, basic and advanced filters, automated email sequences, call recordings and AI insights
• Starter: $49.90/month for 400 credits per month (monthly billing) ($37.45/month billed yearly for 4,800 credits per year) · 1 seat; lookalikes, bulk enrichment, AI assistant, 5 buying intent topics; API with strict rate limits
• Pro: $69.90/month for 600 credits per month (monthly billing) ($52.45/month billed yearly for 7,200 credits per year) · 2 free seats, API (strict rate limits), CSV enrichment, signals, webhooks; monthly credits roll over up to 2x
• Premium: $399.90/month for 3,400 credits per month (monthly billing) ($299.95/month billed yearly for 40,800 credits per year) · 5 free seats, API Advanced, team management, credit allocation, 5 buying intent topics with unlimited results; credits roll over up to 2x

Free option: Yes. $0 with 40 credits per month and 1 seat, no credit card required.

Why choose it over Apollo.io

• Large contact database with direct dials (117M+ stated)
• Permanent free plan with 40 credits per month
• Native integrations with major CRMs and an MCP server for AI assistants
• Buying signals and intent topics on paid plans
• Lists GDPR, CCPA, SOC 2 and ISO certifications

Keep in mind

• Phone numbers cost 5 credits each
• Email sequences (Lusha Engage) capped at 1,000 emails a day; no warm-up or inbox rotation mentioned
• No LinkedIn automation, dialer, SMS or WhatsApp mentioned

Best for: Teams that mainly need accurate emails and direct phone numbers pushed into their CRM.

Full comparison: Apollo.io vs Lusha

3. Seamless.AI

A B2B contact search engine and sales platform that finds emails and phone numbers, with a Chrome extension, buyer intent, job change tracking, emailing and calling.

Pricing

• Free: $0 · Up to 50 credits (homepage: 'Seamless.AI is free for up to 50 credits')
• Paid plans: custom · Prices not published; the pricing page asks how many contacts you need per month and offers custom pricing for unlimited users, bulk credits, prospector, job changes, buyer intent and enrichment

Free option: Yes. Free for up to 50 credits.

Why choose it over Apollo.io

• Very large stated data coverage (1.8B+ emails, 414M+ phone numbers)
• Free account with 50 credits
• Credit-back guarantee for invalid emails
• Long list of native CRM integrations
• Calling, emailing, buyer intent and job change tracking in one platform

Keep in mind

• No prices published; paid plans require a quote
• Calling features are plan-specific or add-ons and telephony minutes typically cost extra
• Integration access depends on plan and usage can consume credits

Best for: Sales teams that want a large contact search engine with dialing and are comfortable getting a custom quote.

Full comparison: Apollo.io vs Seamless.AI

4. lemlist

Sales engagement platform that finds leads in its own database and runs email, LinkedIn, call, SMS and WhatsApp sequences from one campaign.

Pricing

• Email: $69/month (monthly billing) ($55/month billed yearly (quarterly billing: $60/month)) · Unlimited users and email senders, 50,000 emails/month at the listed price (volume is selectable), email and phone finder, 650M+ lead database, lemAgent AI agents, MCP and CLI, email warm-up and Deliverability Hub, CRM integrations and API
• Multichannel: $109/month per user (monthly billing) ($87/month per user billed yearly (quarterly billing: $95/month)) · Everything in Email plus 5 senders per user, unlimited emails and messages, LinkedIn automation, SMS automation, WhatsApp automation add-on, built-in call dialer and VoIP integrations, use lemlist from Gmail and LinkedIn
• Enterprise: Custom (talk to sales) · Everything in Multichannel plus 5 or more senders per user, use lemlist from your CRM, custom roles and permissions, dedicated account manager, custom terms, SSO/SAML, priority support
• Lead data enrichment (add-on): $20/month ($16/month billed yearly) · 2,000 credits/month (400 emails or 100 phones), pay per success, unused credits roll over while subscribed

Free option: 14-day free trial, no credit card required; includes Multichannel plan features except in-app calls, plus 200 free credits

Why choose it over Apollo.io

• Lead database (650M+) and email/phone finder inside the same tool as sequencing
• Email, LinkedIn, calls, SMS and WhatsApp in one campaign on the Multichannel plan
• Email plan includes unlimited users and email senders
• Warm-up and deliverability tools included in all plans
• 14-day trial without a credit card

Keep in mind

• No free plan
• Contact data (emails, phones) and intent signals are paid via credit add-ons
• LinkedIn, calls and SMS require the per-user Multichannel plan; WhatsApp is an extra add-on

Best for: Sales teams that want lead data, email and LinkedIn/phone outreach in one subscription and are fine paying per user for multichannel.

Full comparison: Apollo.io vs lemlist

5. La Growth Machine

A cloud-based multichannel prospecting tool that runs LinkedIn, email, X and call steps in one sequence, with lead enrichment included, billed per sending identity.

Pricing

• Basic: €60/month per identity (monthly billing); $70 in USD (€50/month per identity billed yearly; $60 in USD) · Channels LinkedIn + Email; 250 leads enriched/month; 1 sending email per identity; up to 3 identities; 3 team members; up to 3 running campaigns; company database, LinkedIn engagement, AI voice messages, AI writing assistant
• Pro: €120/month per identity (monthly billing); $135 in USD (€100/month per identity billed yearly; $110 in USD) · Channels LinkedIn, Email, Calls; 400 leads enriched/month; 5 sending emails per identity (rotating inbox); up to 6 active campaigns; unlimited identities; 25 team members; unified LinkedIn + email inbox, social warming, A/B testing, Zapier/Make/Clay/API
• Ultimate: €180/month per identity (monthly billing); $195 in USD (€150/month per identity billed yearly; $165 in USD) · Channels LinkedIn, Email, X, Calls; 1,000 leads enriched/month; 10 sending emails per identity; unlimited campaigns and team members; HubSpot / Pipedrive sync; dedicated support from 4 identities
• Agency / Custom: Custom, from €150 (talk to sales) · Agency plan: 6 identities minimum commitment; Custom plan: 6-month minimum commitment

Free option: 14-day free trial, no credit card required

Why choose it over Apollo.io

• LinkedIn, email, calls and X in a single sequence with conditions per channel
• Cloud-based LinkedIn automation with dedicated mobile proxies and voice messages
• Enrichment credits included every month plus a 27M+ company database
• Unified LinkedIn + email inbox from Pro
• 14-day trial without a credit card

Keep in mind

• No free plan
• Billed per identity, so cost grows with each sender
• Native CRM sync (HubSpot/Pipedrive) only on Ultimate

Best for: B2B teams and agencies whose prospects are active on LinkedIn and who want LinkedIn plus email sequences automated together.

6. Instantly

Cold email platform with unlimited sending accounts and warmup, a B2B lead database sold as credits, a CRM and AI agents.

Pricing

• Growth (outreach): $47/month · Unlimited email accounts and warmup, 1,000 uploaded contacts, 5,000 emails/month
• Hypergrowth (outreach): $97/month · 25,000 uploaded contacts, 125,000 emails/month, premium live support
• Lightspeed (outreach): $358/month · 100,000 uploaded contacts, 500,000 emails/month, SISR system
• Starter (bundle): $94/month (monthly billing) ($85/month billed yearly) · 5,000 emails/month, 1,000 uploaded contacts, 1,500 credits/month, lead database access, AI Sales Agent

Free option: CRM can be used for free with no credit card (per its CRM page); no free outreach plan listed

Why choose it over Apollo.io

• Unlimited sending accounts and warmup on all plans
• High monthly email volumes (up to 500,000)
• Own 450M+ B2B lead database
• Built-in CRM with calls and SMS, unlimited seats
• AI Reply Agent and AI Sales Agent

Keep in mind

• Lead data is sold separately as credits unless you buy a bundle
• Uploaded contact limits (1,000 on the entry plans)
• White-label requires Hypergrowth or higher

Best for: Senders who need high volume across many inboxes and want lead data, CRM and AI reply handling in one vendor.

Full comparison: Apollo.io vs Instantly

7. Smartlead

Cold email platform with unlimited mailboxes, a warm-up pool, a master inbox with AI reply management, a dialer and white-label for agencies.

Pricing

• Base: $39/month (monthly billing) ($32.50/month billed yearly) · 2,000 contacts stored, 6,000 email sends, 2,000 verified prospect emails; no CRM, calls, private infrastructure or API
• Pro: $94/month (monthly billing) ($78.30/month billed yearly) · 30,000 contacts stored, 90,000 email sends, 30,000 verified prospect emails, CRM access; API as add-on
• Unlimited Smart: $174/month (monthly billing) ($144.50/month billed yearly) · Unlimited contacts, 150,000 email sends, 50,000 verified prospect emails, CRM, warmup pool, private OAuth
• Unlimited Prime: $379/month (monthly billing) ($314.60/month billed yearly) · Unlimited contacts, 500,000 email sends, 170,000 verified prospect emails, CRM, calls, private infrastructure, API and webhooks, dedicated manager, 3 SmartServers

Free option: Pricing page offers 50% off the first month on any plan, no credit card required; FAQ links a free trial without stating its length

Why choose it over Apollo.io

• Unlimited mailboxes and, from Unlimited Smart, unlimited contact storage
• Verified prospect emails included in every plan
• AI reply manager in the master inbox
• Built-in dialer on the top plan
• Low per-client white-label price for agencies

Keep in mind

• No free plan
• API is included only on the top plan (add-on below)
• LinkedIn only via third-party integrations

Best for: Agencies and high-volume senders who want unlimited mailboxes, AI reply triage and cheap white-label client access.

8. QuickMail

Cold email and LinkedIn outreach platform focused on deliverability (inbox rotation, warm-up) with unlimited senders and users, aimed largely at lead generation agencies.

Pricing

• Starter: $49/month (monthly billing) · 5,000 emails sent/month, 1,000 uploaded contacts, unlimited email senders, unlimited LinkedIn accounts, unlimited users, 1 workspace, free AutoWarmer with MailFlow, Zapier
• Growth: $99/month (monthly billing) · 100,000 emails sent/month, 25,000 uploaded contacts, unlimited senders, LinkedIn accounts and users, 1 workspace, AutoWarmer, Zapier and API, priority support
• Agency: $299/month (monthly billing) · 500,000 emails sent/month, 100,000 uploaded contacts, unlimited senders, LinkedIn accounts and users, 2 workspaces (+$49 per extra), AutoWarmer, Zapier, API and webhooks, priority support

Free option: 14-day free trial on all plans; card required at signup but no automatic charge when the trial ends

Why choose it over Apollo.io

• No per-seat pricing: unlimited users, email senders and LinkedIn accounts on every plan
• Deliverability tooling included (inbox rotation, warm-up, blacklist monitoring)
• Agency dashboard and workspaces for client management
• Trial does not auto-convert to a paid plan

Keep in mind

• No free plan
• No built-in B2B lead database stated
• Starter caps uploaded contacts at 1,000 and emails at 5,000/month

Best for: Lead generation agencies and teams sending high email volumes across many inboxes who already have their own lead lists.

Facts from each vendor’s own pricing and product pages, last checked October 1, 2026: Apollo.io, LeadGen.tools, Lusha, Seamless.AI, lemlist, La Growth Machine, Instantly, Smartlead, QuickMail. Prices change often, so check before you buy.

FAQ

What is the best alternative to Apollo.io?

It depends on what you need. If you want the tool to find your customers and write the emails for you, LeadGen.tools. If you need the closest like-for-like replacement, look at Lusha, Seamless.AI, lemlist.

Is there a free alternative to Apollo.io?

Yes: LeadGen.tools, Lusha, Seamless.AI offer a free plan.

Which Apollo.io alternative is cheapest?

By listed starting price, LeadGen.tools (Free plan, then from $24.99/month). Compare what each plan includes, since limits differ a lot.