LeadGen.tools and GMass both come up when people look for a way to find prospects and reach them. Here is how they compare on price, data, sending, channels and AI, using facts from each vendor’s own site, last checked October 1, 2026.
Short answer. LeadGen.tools is best for small teams, agencies and founders who want customers found and emails written for them, especially when selling to small or local businesses. GMass is best for gmail and Google Workspace users who want mail merges and cold email campaigns with follow-ups straight from Gmail and Google Sheets.
At a glance
Pricing
| LeadGen.tools | GMass | |
|---|---|---|
| Starting price | Free plan, then from $24.99/month | From $29.95/month |
| Free plan | Yes: a real campaign to 10 prospects with follow-ups, no card | No |
| Trial | Not listed on its site | Free to try ('Try GMass for free'); the pricing page does not state trial length or limits |
| Plans | Free: $0 · A real campaign to 10 prospects with follow-ups, no card Personal: $24.99/month · Unlimited campaigns and follow-ups, up to 3 decision makers per company, autopilot, no LeadGen.tools signature Business: $59.99/month · 3 sending inboxes, 3 brands, 3 collaborators | Standard (individual): $29.95/month (monthly billing) ($20/month billed yearly ($249/year)) · 1 user; unlimited emails (breaking Gmail limits depends on account configuration), unlimited contacts and campaigns, mail merge personalization, free email address verification, custom tracking links, Spam Solver. No sequences/follow-ups, no API, no A/B testing, no inbox rotation Premium (individual): $39.95/month (monthly billing) ($29/month billed yearly ($349/year)) · Everything in Standard plus sequences and follow-ups, API access (+Zapier), A/B testing, triggered emails. No inbox rotation Professional (individual): $59.95/month (monthly billing) ($49/month billed yearly ($599/year)) · Everything in Premium plus Inbox Rotation (MultiSend) and high-priority support Team (5 users): $175/month (monthly billing) ($145/month billed yearly ($1,750/year)) · All features for 5 users. Other team sizes listed: 10 users $295/month or $2,950/year; 25 users $725/month or $7,250/year; 50 users $1,350/month or $13,500/year; 100 users $2,200/month or $22,000/year |
Features side by side
| LeadGen.tools | GMass | |
|---|---|---|
| Lead data | Finds businesses live for any niche and city, plus the decision maker with a verified email | No B2B lead database; an 'Email List Builder' creates lists by searching your own Gmail account |
| Warm-up | Not listed on its site | Not listed on its site |
| Sending inboxes | Gmail and SMTP; 1 inbox (Free, Personal), 3 (Business) | Works inside Gmail; third-party SMTP integration (multiple SMTP servers); Inbox Rotation (MultiSend) on Professional and team plans |
| Decision makers' profiles and connection notes; your own AI agent sends them in your browser with daily limits | Not listed on its site | |
| Calls, SMS, WhatsApp | WhatsApp link with the message typed for each decision maker | No calling or prospect SMS stated; text.email offers email-to-SMS alerts for replies (notifications to the sender) |
| AI writing | Writes a different email for every prospect, from your website | ChatGPT can write campaigns; SpinMax AI automatic spintax; AI template builder for HTML layouts; AI suggestions in Spam Solver; Deep Analysis AI campaign reports |
| Replies / inbox | Every reply sorted by AI: interested, meeting, question, not interested, out of office | Reply management and instant reply/bounce detection; 'The Reply Project' to reply faster. No AI reply classification stated |
| CRM | Push prospects to HubSpot, Pipedrive and lemlist | No native CRM listed; free Google Sheets CRM template; REST API, webhooks and Zapier |
| API | REST API and an open AI agent skill | REST API, webhooks and Zapier on Premium and above |
| Agencies | Teams and brands on Business | Not listed on its site |
Facts from each vendor’s own pricing and product pages, last checked October 1, 2026: LeadGen.tools, GMass. Prices change often, so check before you buy.
Where LeadGen.tools stands out
- Chooses your best customer segments from your website, never your competitors
- Finds small and local businesses that B2B databases often miss
- Finds the person who decides at each company, verified emails only
- A different email for every prospect, plus follow-ups that stop on any reply
- Pay per prospect contacted (follow-ups included), free plan to start
Limitations
- No inbox warm-up included
- Sends from Gmail or SMTP (no Microsoft 365 connection yet)
- Fewer sending inboxes per plan than volume-focused senders
- No built-in dialer or SMS
Where GMass stands out
- Unlimited emails, contacts and campaigns on every plan
- Runs inside Gmail with deep Google Sheets mail merge (dynamic lists, auto-send to new rows)
- Built-in email verification plus free deliverability tools (inbox/spam tester, SMTP tester, link checker)
- Unlimited auto follow-up stages, A/B testing and triggered emails on Premium
- Low entry price ($20/month billed yearly)
Limitations
- Gmail-centric: works as a Gmail Chrome extension
- Follow-up sequences and API not included in Standard; inbox rotation only on Professional and team plans
- No B2B lead database or LinkedIn outreach offered
- No free plan listed on the pricing page
FAQ
Is LeadGen.tools cheaper than GMass?
By listed starting price: LeadGen.tools free plan, then from $24.99/month, GMass from $29.95/month. Limits per plan differ, so compare what each plan includes.
Does LeadGen.tools or GMass have a free plan?
LeadGen.tools: Yes: a real campaign to 10 prospects with follow-ups, no card. GMass: no free plan listed.
What is the main difference between LeadGen.tools and GMass?
They differ most on: lead data, linkedin, calls, sms, whatsapp, crm. LeadGen.tools is best for small teams, agencies and founders who want customers found and emails written for them, especially when selling to small or local businesses. GMass is best for gmail and Google Workspace users who want mail merges and cold email campaigns with follow-ups straight from Gmail and Google Sheets.
Related comparisons
See it on your own business. Paste your website and watch LeadGen.tools find your best customers, the person who decides at each one, and write the emails. Free, no card. Analyze your website →