LeadGen.tools and Lusha both come up when people look for a way to find prospects and reach them. Here is how they compare on price, data, sending, channels and AI, using facts from each vendor’s own site, last checked October 1, 2026.
Short answer. LeadGen.tools is best for small teams, agencies and founders who want customers found and emails written for them, especially when selling to small or local businesses. Lusha is best for teams that mainly need accurate emails and direct phone numbers pushed into their CRM.
At a glance
Pricing
| LeadGen.tools | Lusha | |
|---|---|---|
| Starting price | Free plan, then from $24.99/month | Free plan, then from $49.90/month |
| Free plan | Yes: a real campaign to 10 prospects with follow-ups, no card | Yes. $0 with 40 credits per month and 1 seat, no credit card required. |
| Trial | Not listed on its site | Not listed on its site |
| Plans | Free: $0 · A real campaign to 10 prospects with follow-ups, no card Personal: $24.99/month · Unlimited campaigns and follow-ups, up to 3 decision makers per company, autopilot, no LeadGen.tools signature Business: $59.99/month · 3 sending inboxes, 3 brands, 3 collaborators | Free: $0 ($0) · 40 credits per month, 1 seat, no credit card required; verified emails and phones, basic and advanced filters, automated email sequences, call recordings and AI insights Starter: $49.90/month for 400 credits per month (monthly billing) ($37.45/month billed yearly for 4,800 credits per year) · 1 seat; lookalikes, bulk enrichment, AI assistant, 5 buying intent topics; API with strict rate limits Pro: $69.90/month for 600 credits per month (monthly billing) ($52.45/month billed yearly for 7,200 credits per year) · 2 free seats, API (strict rate limits), CSV enrichment, signals, webhooks; monthly credits roll over up to 2x Premium: $399.90/month for 3,400 credits per month (monthly billing) ($299.95/month billed yearly for 40,800 credits per year) · 5 free seats, API Advanced, team management, credit allocation, 5 buying intent topics with unlimited results; credits roll over up to 2x |
Features side by side
| LeadGen.tools | Lusha | |
|---|---|---|
| Lead data | Finds businesses live for any niche and city, plus the decision maker with a verified email | Homepage states 525M+ verified contacts, 29M+ companies, 165M+ emails and 117M+ direct dials. Email = 1 credit, phone number = 5 credits. |
| Warm-up | Not listed on its site | Not listed on its site |
| Sending inboxes | Gmail and SMTP; 1 inbox (Free, Personal), 3 (Business) | Not listed on its site |
| Decision makers' profiles and connection notes; your own AI agent sends them in your browser with daily limits | Chrome extension works on LinkedIn, CRMs, any website and Gmail; no LinkedIn outreach automation mentioned. | |
| Calls, SMS, WhatsApp | WhatsApp link with the message typed for each decision maker | Call recordings and AI insights (conversation intelligence, 8 credits per recorded call). No dialer, SMS or WhatsApp mentioned. |
| AI writing | Writes a different email for every prospect, from your website | Lusha Engage includes an AI email assistant for sequences, available to all users at no extra charge. |
| Replies / inbox | Every reply sorted by AI: interested, meeting, question, not interested, out of office | Not listed on its site |
| CRM | Push prospects to HubSpot, Pipedrive and lemlist | Native apps for Salesforce, HubSpot, monday CRM, Zoho, Pipedrive and Bullhorn; Clay, Make, n8n and Zapier. |
| API | REST API and an open AI agent skill | API on paid plans (strict rate limits on Starter and Pro), API Advanced on Premium; MCP server for Claude and ChatGPT. |
| Agencies | Teams and brands on Business | Not listed on its site |
Facts from each vendor’s own pricing and product pages, last checked October 1, 2026: LeadGen.tools, Lusha. Prices change often, so check before you buy.
Where LeadGen.tools stands out
- Chooses your best customer segments from your website, never your competitors
- Finds small and local businesses that B2B databases often miss
- Finds the person who decides at each company, verified emails only
- A different email for every prospect, plus follow-ups that stop on any reply
- Pay per prospect contacted (follow-ups included), free plan to start
Limitations
- No inbox warm-up included
- Sends from Gmail or SMTP (no Microsoft 365 connection yet)
- Fewer sending inboxes per plan than volume-focused senders
- No built-in dialer or SMS
Where Lusha stands out
- Large contact database with direct dials (117M+ stated)
- Permanent free plan with 40 credits per month
- Native integrations with major CRMs and an MCP server for AI assistants
- Buying signals and intent topics on paid plans
- Lists GDPR, CCPA, SOC 2 and ISO certifications
Limitations
- Phone numbers cost 5 credits each
- Email sequences (Lusha Engage) capped at 1,000 emails a day; no warm-up or inbox rotation mentioned
- No LinkedIn automation, dialer, SMS or WhatsApp mentioned
- API on Starter and Pro has strict rate limits
FAQ
Is LeadGen.tools cheaper than Lusha?
By listed starting price: LeadGen.tools free plan, then from $24.99/month, Lusha free plan, then from $49.90/month. Limits per plan differ, so compare what each plan includes.
Does LeadGen.tools or Lusha have a free plan?
LeadGen.tools: Yes: a real campaign to 10 prospects with follow-ups, no card. Lusha: Yes. $0 with 40 credits per month and 1 seat, no credit card required..
What is the main difference between LeadGen.tools and Lusha?
They differ most on: sending inboxes, replies / inbox, agencies. LeadGen.tools is best for small teams, agencies and founders who want customers found and emails written for them, especially when selling to small or local businesses. Lusha is best for teams that mainly need accurate emails and direct phone numbers pushed into their CRM.
Related comparisons
See it on your own business. Paste your website and watch LeadGen.tools find your best customers, the person who decides at each one, and write the emails. Free, no card. Analyze your website →