LeadGen.tools and Reply.io both come up when people look for a way to find prospects and reach them. Here is how they compare on price, data, sending, channels and AI, using facts from each vendor’s own site, last checked October 1, 2026.
Short answer. LeadGen.tools is best for small teams, agencies and founders who want customers found and emails written for them, especially when selling to small or local businesses. Reply.io is best for sales teams and agencies that want multichannel sequences plus an optional AI SDR and are comfortable with contact-based or per-user pricing.
At a glance
Pricing
| LeadGen.tools | Reply.io | |
|---|---|---|
| Starting price | Free plan, then from $24.99/month | From $59/month |
| Free plan | Yes: a real campaign to 10 prospects with follow-ups, no card | No |
| Trial | Not listed on its site | 14-day free trial with access to core features, including the B2B database, multichannel sequences, API and integrations |
| Plans | Free: $0 · A real campaign to 10 prospects with follow-ups, no card Personal: $24.99/month · Unlimited campaigns and follow-ups, up to 3 decision makers per company, autopilot, no LeadGen.tools signature Business: $59.99/month · 3 sending inboxes, 3 brands, 3 collaborators | Email Volume: From $59/month (monthly billing, 1,000 active contacts); price rises with active contacts (e.g. $99 at 5,000, $179 at 10,000, $999 at 100,000) (From $49/month billed annually (1,000 active contacts); e.g. $89 at 5,000, $159 at 10,000, $899 at 100,000) · Priced by active contacts/month (unique contacts receiving a first email; follow-ups unlimited); lower tiers shown per user, 10,000+ tiers with unlimited users; unlimited mailboxes (fair usage), warm-up with every mailbox, unlimited emails, 50 live data credits/month, up to 200 website visitor reveals/month; LinkedIn $69/month per account and Calls & SMS $29/month per account extra Multichannel: $99/month per user (monthly billing) ($89/month per user billed annually) · Unlimited active contacts, email, LinkedIn and Calls & SMS automation, WhatsApp semi-automation, 5 mailboxes (monthly card; the annual card shows 10), warm-up, 50 live data credits/month, up to 200 website visitor reveals/month, team and channel reports AI SDR (Jason AI): Starter from $800/month (1,000 active contacts); Growth from $2,500/month (Starter from $500/month billed annually (1,000 active contacts); Growth from $1,500/month) · Starter: 1,000 real-time B2B contacts, 2 LinkedIn accounts, unlimited users, mailboxes and warm-ups, AI personalization, intent signals, AI-generated responses, autopilot and copilot modes; Enterprise: contact sales Agency Core: From $210/month (pricing card; the comparison table says from $166) · Multi-workspace structure, unlimited clients, users and mailboxes, unlimited warm-up, consolidated email and LinkedIn inbox, agency dashboard, LinkedIn $69/month per account, white label as an option |
Features side by side
| LeadGen.tools | Reply.io | |
|---|---|---|
| Lead data | Finds businesses live for any niche and city, plus the decision maker with a verified email | Real-time database of 1+ billion B2B contacts; 50 live data credits/month included, more sold as AI and Live Data credit packages (e.g. 2,500 credits for $219/month) |
| Warm-up | Not listed on its site | Email warm-up included with every mailbox (Mailtoaster.ai) |
| Sending inboxes | Gmail and SMTP; 1 inbox (Free, Personal), 3 (Business) | Unlimited mailboxes under fair usage on Email Volume; 5 per user on Multichannel; extra mailboxes $29/account/month; new domain from $6/domain/year + $5/mailbox/month |
| Decision makers' profiles and connection notes; your own AI agent sends them in your browser with daily limits | LinkedIn automation (connection requests, messages, InMails, voice messages) at $69/month per account, included on Multichannel | |
| Calls, SMS, WhatsApp | WhatsApp link with the message typed for each decision maker | Calls & SMS $29/month per account (built-in dialer, SMS, transcripts, AI voice messages); WhatsApp semi-automation tasks on Multichannel |
| AI writing | Writes a different email for every prospect, from your website | AI-generated sequences, AI variables, AI email assistant |
| Replies / inbox | Every reply sorted by AI: interested, meeting, question, not interested, out of office | Unified inbox; AI reply categorization and AI reply handling; Jason AI SDR generates responses |
| CRM | Push prospects to HubSpot, Pipedrive and lemlist | Salesforce, HubSpot, Pipedrive, Copper, Close; Zapier, Make and 100+ integrations |
| API | REST API and an open AI agent skill | API, webhooks and MCP |
| Agencies | Teams and brands on Business | Agency Core plan with multi-workspace and agency dashboard; white label as an option (White Label Program) |
Facts from each vendor’s own pricing and product pages, last checked October 1, 2026: LeadGen.tools, Reply.io. Prices change often, so check before you buy.
Where LeadGen.tools stands out
- Chooses your best customer segments from your website, never your competitors
- Finds small and local businesses that B2B databases often miss
- Finds the person who decides at each company, verified emails only
- A different email for every prospect, plus follow-ups that stop on any reply
- Pay per prospect contacted (follow-ups included), free plan to start
Limitations
- No inbox warm-up included
- Sends from Gmail or SMTP (no Microsoft 365 connection yet)
- Fewer sending inboxes per plan than volume-focused senders
- No built-in dialer or SMS
Where Reply.io stands out
- Email, LinkedIn, calls, SMS and WhatsApp tasks in one sequence builder
- Built-in database of 1+ billion B2B contacts
- Unlimited mailboxes with warm-up on the Email Volume plan
- Native CRM integrations (Salesforce, HubSpot, Pipedrive, Copper, Close) plus API, webhooks and MCP
- Agency plans with multiple workspaces and optional white label
Limitations
- No free plan (14-day trial only)
- LinkedIn ($69/account) and Calls & SMS ($29/account) cost extra outside the Multichannel plan
- Only 50 live data credits/month included; more data is sold in separate packages
- AI SDR plans start at $500/month billed annually
FAQ
Is LeadGen.tools cheaper than Reply.io?
By listed starting price: LeadGen.tools free plan, then from $24.99/month, Reply.io from $59/month. Limits per plan differ, so compare what each plan includes.
Does LeadGen.tools or Reply.io have a free plan?
LeadGen.tools: Yes: a real campaign to 10 prospects with follow-ups, no card. Reply.io: no free plan listed.
What is the main difference between LeadGen.tools and Reply.io?
They differ most on: warm-up. LeadGen.tools is best for small teams, agencies and founders who want customers found and emails written for them, especially when selling to small or local businesses. Reply.io is best for sales teams and agencies that want multichannel sequences plus an optional AI SDR and are comfortable with contact-based or per-user pricing.
Related comparisons
See it on your own business. Paste your website and watch LeadGen.tools find your best customers, the person who decides at each one, and write the emails. Free, no card. Analyze your website →