Apollo is a full sales platform: a database of about 240 million contacts and 30 million companies, sequences, a dialer, enrichment and AI. LeadGen.tools is narrower: it reads your website, picks the kinds of businesses that need what you sell, finds real ones (including local businesses), the person who decides at each, and writes one email per prospect.
Prices below come from Apollo’s pricing page, last checked on October 1, 2026.
Prices at a glance
Side by side
| Apollo | LeadGen.tools | |
|---|---|---|
| Starting price | Free; Basic $49, Professional $79, Organization $119 per seat/month billed yearly | Free plan; Personal $24.99/month; Business $59.99/month |
| Free plan | 900 credits a year, 2 sequences | Free plan: a real campaign to 10 prospects, no card |
| Data | 240M contacts and 30M companies with advanced filters | Finds real businesses for any niche and city (great for local and small companies) |
| Who decides | Filters by title and seniority; AI lead scoring on Professional | Finds the person who decides at each company, ranked by AI for what you sell; verified emails only |
| Writing | AI assistant; you build the sequences | AI writes a different email for every prospect, from your website; you can edit any of them |
| Warm-up and mailboxes | Deliverability suite, warm-up, buy domains and mailboxes (Basic and up) | Gmail and SMTP; 1 inbox (Personal), 3 (Business); no warm-up |
| Calls | US dialer (credits apply), call recording | No dialer; WhatsApp link with the message typed |
| Chrome extension for prospecting | Through your own AI agent in your browser, with built-in limits; no extra fee |
Prices from each vendor’s pricing page, last checked October 1, 2026: Apollo, LeadGen.tools. Prices change often, so check before you buy.
Where Apollo is the better choice
- Database depth: filters by role, industry, size, intent topics, job changes.
- All-in-one sales platform: sequences, dialer, meetings, deals, CRM integrations.
- Teams with many seats and RevOps needs.
Where LeadGen.tools is the better choice
- Small and local businesses that rarely show up in B2B databases: clinics, restaurants, contractors, shops, agencies.
- No list-building: it chooses the segments from your website and finds the companies.
- Every email written for that company, plus follow-ups.
- Pay per prospect, not per seat.
- WhatsApp and LinkedIn follow-up through your own AI agent.
Can you use both?
Yes. Some people find the companies, the decision makers and the emails with LeadGen.tools and export them to the tool they already use for sending. Exporting costs 2 credits per company; sending with LeadGen.tools costs 1, follow-ups included.
FAQ
Is LeadGen.tools an Apollo alternative?
For businesses that sell to small or local companies, yes. For enterprise B2B prospecting with deep filters and a dialer, Apollo does more.
Which one has more data?
Apollo, by far, for B2B contacts. LeadGen.tools finds businesses live on maps for any niche and city, which covers many small companies that databases miss.
Is there a free plan?
Both have one: Apollo's gives 900 credits a year and 2 sequences; LeadGen.tools lets you run a real campaign to 10 prospects.