{"id":4359,"date":"2026-05-27T09:44:00","date_gmt":"2026-05-27T09:44:00","guid":{"rendered":"https:\/\/leadgen.tools\/blog\/apollo-io-vs-lusha\/"},"modified":"2026-05-27T09:44:00","modified_gmt":"2026-05-27T09:44:00","slug":"apollo-io-vs-lusha","status":"publish","type":"post","link":"https:\/\/leadgen.tools\/blog\/apollo-io-vs-lusha\/","title":{"rendered":"Apollo.io vs Lusha (2026): Prices, Features and Which to Choose"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Apollo.io and Lusha both come up when people look for a way to find prospects and reach them. Here is how they compare on price, data, sending, channels and AI, using facts from each vendor&#8217;s own site, last checked October 1, 2026.<\/p>\n\n\n<div style=\"border:2px solid #111;border-radius:12px;background:#eef2ff;padding:14px 18px;margin:18px 0\"><strong>Short answer.<\/strong> <strong>Apollo.io<\/strong> is best for sales teams that want a contact database, sequences and a dialer in one per-seat platform. <strong>Lusha<\/strong> is best for teams that mainly need accurate emails and direct phone numbers pushed into their CRM.<\/div>\n\n\n<h2 class=\"wp-block-heading\">At a glance<\/h2>\n\n\n<figure style=\"margin:24px 0;border:2px solid #111;border-radius:14px;padding:12px;background:#fafaf7;box-shadow:4px 4px 0 #111\"><svg viewBox=\"0 0 900 430\" style=\"display:block;width:100%;height:auto;font-family:Inter,Arial,sans-serif\" role=\"img\" aria-label=\"Apollo.io vs Lusha feature scorecard\"><title>Apollo.io vs Lusha: feature by feature<\/title><rect width=\"900\" height=\"430\" fill=\"#fafaf7\"\/><rect x=\"250\" y=\"16\" width=\"310\" height=\"38\" rx=\"10\" fill=\"#a3e635\" stroke=\"#111\" stroke-width=\"2\"\/><text x=\"405\" y=\"41\" text-anchor=\"middle\" font-size=\"15\" font-weight=\"800\">Apollo.io<\/text><rect x=\"575\" y=\"16\" width=\"310\" height=\"38\" rx=\"10\" fill=\"#dbeafe\" stroke=\"#111\" stroke-width=\"2\"\/><text x=\"730\" y=\"41\" text-anchor=\"middle\" font-size=\"15\" font-weight=\"800\">Lusha<\/text><g opacity=\"0\"><animate attributeName=\"opacity\" dur=\"12s\" repeatCount=\"indefinite\" values=\"0;0;1;1;0\" keyTimes=\"0;0.040;0.080;0.95;1\"\/><rect x=\"14\" y=\"70\" width=\"872\" height=\"28\" rx=\"7\" fill=\"#fff\"\/><text x=\"26\" y=\"89\" font-size=\"13\" font-weight=\"800\">Lead data<\/text><circle cx=\"262\" cy=\"84\" r=\"7\" fill=\"#a3e635\" stroke=\"#111\" stroke-width=\"1.5\"\/><text x=\"276\" y=\"88\" font-size=\"12\" fill=\"#333\">Built-in database; homepage states\u2026<\/text><circle cx=\"587\" cy=\"84\" r=\"7\" fill=\"#a3e635\" stroke=\"#111\" stroke-width=\"1.5\"\/><text x=\"601\" y=\"88\" font-size=\"12\" fill=\"#333\">Homepage states 525M+ verified\u2026<\/text><\/g><g opacity=\"0\"><animate attributeName=\"opacity\" dur=\"12s\" repeatCount=\"indefinite\" values=\"0;0;1;1;0\" keyTimes=\"0;0.110;0.150;0.95;1\"\/><rect x=\"14\" y=\"104\" width=\"872\" height=\"28\" rx=\"7\" fill=\"#f1f2ec\"\/><text x=\"26\" y=\"123\" font-size=\"13\" font-weight=\"800\">Warm-up<\/text><circle cx=\"262\" cy=\"118\" r=\"7\" fill=\"#a3e635\" stroke=\"#111\" stroke-width=\"1.5\"\/><text x=\"276\" y=\"122\" font-size=\"12\" fill=\"#333\">Deliverability Suite and Email Warmup\u2026<\/text><circle cx=\"587\" cy=\"118\" r=\"7\" fill=\"#e5e7eb\" stroke=\"#111\" stroke-width=\"1.5\"\/><text x=\"601\" y=\"122\" font-size=\"12\" fill=\"#333\">Not listed on its site<\/text><\/g><g opacity=\"0\"><animate attributeName=\"opacity\" dur=\"12s\" repeatCount=\"indefinite\" values=\"0;0;1;1;0\" keyTimes=\"0;0.180;0.220;0.95;1\"\/><rect x=\"14\" y=\"138\" width=\"872\" height=\"28\" rx=\"7\" fill=\"#fff\"\/><text x=\"26\" y=\"157\" font-size=\"13\" font-weight=\"800\">Sending inboxes<\/text><circle cx=\"262\" cy=\"152\" r=\"7\" fill=\"#a3e635\" stroke=\"#111\" stroke-width=\"1.5\"\/><text x=\"276\" y=\"156\" font-size=\"12\" fill=\"#333\">1 mailbox per user on Free and Basic;\u2026<\/text><circle cx=\"587\" cy=\"152\" r=\"7\" fill=\"#e5e7eb\" stroke=\"#111\" stroke-width=\"1.5\"\/><text x=\"601\" y=\"156\" font-size=\"12\" fill=\"#333\">Not listed on its site<\/text><\/g><g opacity=\"0\"><animate attributeName=\"opacity\" dur=\"12s\" repeatCount=\"indefinite\" values=\"0;0;1;1;0\" keyTimes=\"0;0.250;0.290;0.95;1\"\/><rect x=\"14\" y=\"172\" width=\"872\" height=\"28\" rx=\"7\" fill=\"#f1f2ec\"\/><text x=\"26\" y=\"191\" font-size=\"13\" font-weight=\"800\">LinkedIn<\/text><circle cx=\"262\" cy=\"186\" r=\"7\" fill=\"#a3e635\" stroke=\"#111\" stroke-width=\"1.5\"\/><text x=\"276\" y=\"190\" font-size=\"12\" fill=\"#333\">Sales engagement page lists\u2026<\/text><circle cx=\"587\" cy=\"186\" r=\"7\" fill=\"#a3e635\" stroke=\"#111\" stroke-width=\"1.5\"\/><text x=\"601\" y=\"190\" font-size=\"12\" fill=\"#333\">Chrome extension works on LinkedIn,\u2026<\/text><\/g><g opacity=\"0\"><animate attributeName=\"opacity\" dur=\"12s\" repeatCount=\"indefinite\" values=\"0;0;1;1;0\" keyTimes=\"0;0.320;0.360;0.95;1\"\/><rect x=\"14\" y=\"206\" width=\"872\" height=\"28\" rx=\"7\" fill=\"#fff\"\/><text x=\"26\" y=\"225\" font-size=\"13\" font-weight=\"800\">Calls, SMS, WhatsApp<\/text><circle cx=\"262\" cy=\"220\" r=\"7\" fill=\"#a3e635\" stroke=\"#111\" stroke-width=\"1.5\"\/><text x=\"276\" y=\"224\" font-size=\"12\" fill=\"#333\">US dialer on paid plans (1 credit per\u2026<\/text><circle cx=\"587\" cy=\"220\" r=\"7\" fill=\"#a3e635\" stroke=\"#111\" stroke-width=\"1.5\"\/><text x=\"601\" y=\"224\" font-size=\"12\" fill=\"#333\">Call recordings and AI insights\u2026<\/text><\/g><g opacity=\"0\"><animate attributeName=\"opacity\" dur=\"12s\" repeatCount=\"indefinite\" values=\"0;0;1;1;0\" keyTimes=\"0;0.390;0.430;0.95;1\"\/><rect x=\"14\" y=\"240\" width=\"872\" height=\"28\" rx=\"7\" fill=\"#f1f2ec\"\/><text x=\"26\" y=\"259\" font-size=\"13\" font-weight=\"800\">AI writing<\/text><circle cx=\"262\" cy=\"254\" r=\"7\" fill=\"#a3e635\" stroke=\"#111\" stroke-width=\"1.5\"\/><text x=\"276\" y=\"258\" font-size=\"12\" fill=\"#333\">AI writing with monthly word\u2026<\/text><circle cx=\"587\" cy=\"254\" r=\"7\" fill=\"#a3e635\" stroke=\"#111\" stroke-width=\"1.5\"\/><text x=\"601\" y=\"258\" font-size=\"12\" fill=\"#333\">Lusha Engage includes an AI email\u2026<\/text><\/g><g opacity=\"0\"><animate attributeName=\"opacity\" dur=\"12s\" repeatCount=\"indefinite\" values=\"0;0;1;1;0\" keyTimes=\"0;0.460;0.500;0.95;1\"\/><rect x=\"14\" y=\"274\" width=\"872\" height=\"28\" rx=\"7\" fill=\"#fff\"\/><text x=\"26\" y=\"293\" font-size=\"13\" font-weight=\"800\">Replies \/ inbox<\/text><circle cx=\"262\" cy=\"288\" r=\"7\" fill=\"#a3e635\" stroke=\"#111\" stroke-width=\"1.5\"\/><text x=\"276\" y=\"292\" font-size=\"12\" fill=\"#333\">Unified Inbox listed; homepage says\u2026<\/text><circle cx=\"587\" cy=\"288\" r=\"7\" fill=\"#e5e7eb\" stroke=\"#111\" stroke-width=\"1.5\"\/><text x=\"601\" y=\"292\" font-size=\"12\" fill=\"#333\">Not listed on its site<\/text><\/g><g opacity=\"0\"><animate attributeName=\"opacity\" dur=\"12s\" repeatCount=\"indefinite\" values=\"0;0;1;1;0\" keyTimes=\"0;0.530;0.570;0.95;1\"\/><rect x=\"14\" y=\"308\" width=\"872\" height=\"28\" rx=\"7\" fill=\"#f1f2ec\"\/><text x=\"26\" y=\"327\" font-size=\"13\" font-weight=\"800\">CRM<\/text><circle cx=\"262\" cy=\"322\" r=\"7\" fill=\"#a3e635\" stroke=\"#111\" stroke-width=\"1.5\"\/><text x=\"276\" y=\"326\" font-size=\"12\" fill=\"#333\">Salesforce, HubSpot, Pipedrive (paid\u2026<\/text><circle cx=\"587\" cy=\"322\" r=\"7\" fill=\"#a3e635\" stroke=\"#111\" stroke-width=\"1.5\"\/><text x=\"601\" y=\"326\" font-size=\"12\" fill=\"#333\">Native apps for Salesforce, HubSpot,\u2026<\/text><\/g><g opacity=\"0\"><animate attributeName=\"opacity\" dur=\"12s\" repeatCount=\"indefinite\" values=\"0;0;1;1;0\" keyTimes=\"0;0.600;0.640;0.95;1\"\/><rect x=\"14\" y=\"342\" width=\"872\" height=\"28\" rx=\"7\" fill=\"#fff\"\/><text x=\"26\" y=\"361\" font-size=\"13\" font-weight=\"800\">API<\/text><circle cx=\"262\" cy=\"356\" r=\"7\" fill=\"#a3e635\" stroke=\"#111\" stroke-width=\"1.5\"\/><text x=\"276\" y=\"360\" font-size=\"12\" fill=\"#333\">API access listed on Free, API\u2026<\/text><circle cx=\"587\" cy=\"356\" r=\"7\" fill=\"#a3e635\" stroke=\"#111\" stroke-width=\"1.5\"\/><text x=\"601\" y=\"360\" font-size=\"12\" fill=\"#333\">API on paid plans (strict rate limits\u2026<\/text><\/g><g opacity=\"0\"><animate attributeName=\"opacity\" dur=\"12s\" repeatCount=\"indefinite\" values=\"0;0;1;1;0\" keyTimes=\"0;0.670;0.710;0.95;1\"\/><rect x=\"14\" y=\"376\" width=\"872\" height=\"28\" rx=\"7\" fill=\"#f1f2ec\"\/><text x=\"26\" y=\"395\" font-size=\"13\" font-weight=\"800\">Agencies<\/text><circle cx=\"262\" cy=\"390\" r=\"7\" fill=\"#e5e7eb\" stroke=\"#111\" stroke-width=\"1.5\"\/><text x=\"276\" y=\"394\" font-size=\"12\" fill=\"#333\">Not listed on its site<\/text><circle cx=\"587\" cy=\"390\" r=\"7\" fill=\"#e5e7eb\" stroke=\"#111\" stroke-width=\"1.5\"\/><text x=\"601\" y=\"394\" font-size=\"12\" fill=\"#333\">Not listed on its site<\/text><\/g><text x=\"14\" y=\"424\" font-size=\"11\" fill=\"#5f6368\">Green = offered on their site. Grey = not listed. Animated summary; full details in the table below.<\/text><\/svg><figcaption style=\"font-size:13px;color:#666;margin-top:8px\">Apollo.io and Lusha, feature by feature. (Animated.)<\/figcaption><\/figure>\n\n\n<h2 class=\"wp-block-heading\">Pricing<\/h2>\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th><\/th><th>Apollo.io<\/th><th>Lusha<\/th><\/tr><\/thead><tbody><tr><td><strong>Starting price<\/strong><\/td><td>Free plan, then from $65\/seat\/month<\/td><td>Free plan, then from $49.90\/month<\/td><\/tr><tr><td><strong>Free plan<\/strong><\/td><td>Yes. $0 with 75 credits per seat per month (900 per year), 2 sequences, 250 emails per day, Gmail mailboxes only; stays free with no time limit.<\/td><td>Yes. $0 with 40 credits per month and 1 seat, no credit card required.<\/td><\/tr><tr><td><strong>Trial<\/strong><\/td><td>14-day trial on Basic and Professional; the trial includes 75 credits and access to most features of the selected plan.<\/td><td>Not listed on its site<\/td><\/tr><tr><td><strong>Plans<\/strong><\/td><td><strong>Free<\/strong>: $0 ($0) \u00b7 75 credits per seat per month (900 per year), 2 sequences per team, 1 mailbox per user, 250 daily email sends, AI writing 5,000 words per month, Gmail only, API access<br><strong>Basic<\/strong>: $65\/seat\/month (monthly billing) ($49\/seat\/month billed annually) \u00b7 2,500 credits per seat per month (30,000 per year on annual billing), unlimited sequences, 1 mailbox per user, 250 daily email sends, deliverability suite and email warmup, domain and mailbox purchasing, CRM integrations, US dialer (credits apply), AI writing 250,000 words per month<br><strong>Professional<\/strong>: $99\/seat\/month (monthly billing) ($79\/seat\/month billed annually) \u00b7 4,000 credits per seat per month (48,000 per year on annual billing), unlimited sequences and A\/Z testing, unlimited Google and Microsoft mailboxes + 5 SMTP mailboxes per user, unlimited daily sends, AI agents, AI lead scoring, call recordings and AI insights (4,000 mins), AI writing 800,000 words per month<br><strong>Organization<\/strong>: Annual only (the monthly view shows $149\/seat\/month marked &#x27;Annual Only&#x27;) ($119\/seat\/month billed annually, minimum 3 seats) \u00b7 6,000 credits per seat per month (72,000 per year), unlimited Google and Microsoft mailboxes + 15 SMTP mailboxes per user, SSO, custom reports, use your own LLM API key, AI writing 1,000,000 words per month<\/td><td><strong>Free<\/strong>: $0 ($0) \u00b7 40 credits per month, 1 seat, no credit card required; verified emails and phones, basic and advanced filters, automated email sequences, call recordings and AI insights<br><strong>Starter<\/strong>: $49.90\/month for 400 credits per month (monthly billing) ($37.45\/month billed yearly for 4,800 credits per year) \u00b7 1 seat; lookalikes, bulk enrichment, AI assistant, 5 buying intent topics; API with strict rate limits<br><strong>Pro<\/strong>: $69.90\/month for 600 credits per month (monthly billing) ($52.45\/month billed yearly for 7,200 credits per year) \u00b7 2 free seats, API (strict rate limits), CSV enrichment, signals, webhooks; monthly credits roll over up to 2x<br><strong>Premium<\/strong>: $399.90\/month for 3,400 credits per month (monthly billing) ($299.95\/month billed yearly for 40,800 credits per year) \u00b7 5 free seats, API Advanced, team management, credit allocation, 5 buying intent topics with unlimited results; credits roll over up to 2x<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<h2 class=\"wp-block-heading\">Features side by side<\/h2>\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th><\/th><th>Apollo.io<\/th><th>Lusha<\/th><\/tr><\/thead><tbody><tr><td><strong>Lead data<\/strong><\/td><td>Built-in database; homepage states access to 240M contacts and 30M companies. Email = 1 credit, phone number = 8 credits. Pricing table also lists Google Maps Business Search.<\/td><td>Homepage states 525M+ verified contacts, 29M+ companies, 165M+ emails and 117M+ direct dials. Email = 1 credit, phone number = 5 credits.<\/td><\/tr><tr><td><strong>Warm-up<\/strong><\/td><td>Deliverability Suite and Email Warmup on paid plans (Basic and up); homepage mentions domain warming, inbox rotation and reputation monitoring.<\/td><td>Not listed on its site<\/td><\/tr><tr><td><strong>Sending inboxes<\/strong><\/td><td>1 mailbox per user on Free and Basic; unlimited Google and Microsoft mailboxes + 5 SMTP per user on Professional, + 15 SMTP on Organization. Domain and mailbox purchasing on paid plans.<\/td><td>Not listed on its site<\/td><\/tr><tr><td><strong>LinkedIn<\/strong><\/td><td>Sales engagement page lists multi-channel sequence steps across email, call and networking platforms; FAQ says Apollo integrates with LinkedIn. No LinkedIn automation details stated.<\/td><td>Chrome extension works on LinkedIn, CRMs, any website and Gmail; no LinkedIn outreach automation mentioned.<\/td><\/tr><tr><td><strong>Calls, SMS, WhatsApp<\/strong><\/td><td>US dialer on paid plans (1 credit per 30 seconds); Advanced Dialer add-on $119\/team\/month billed annually ($149 billed monthly) with international, parallel and power dialer and local presence. SMS and WhatsApp not mentioned.<\/td><td>Call recordings and AI insights (conversation intelligence, 8 credits per recorded call). No dialer, SMS or WhatsApp mentioned.<\/td><\/tr><tr><td><strong>AI writing<\/strong><\/td><td>AI writing with monthly word allowances (5,000 to 1,000,000 words by plan); AI Assistant builds sequence steps and copy.<\/td><td>Lusha Engage includes an AI email assistant for sequences, available to all users at no extra charge.<\/td><\/tr><tr><td><strong>Replies \/ inbox<\/strong><\/td><td>Unified Inbox listed; homepage says agents research, build lists, write outreach, follow up and book meetings. AI reply handling not specifically described.<\/td><td>Not listed on its site<\/td><\/tr><tr><td><strong>CRM<\/strong><\/td><td>Salesforce, HubSpot, Pipedrive (paid plans); Outreach, SalesLoft, SendGrid, Mailgun, Slack, LLM integrations (MCP); homepage claims 200+ integrations.<\/td><td>Native apps for Salesforce, HubSpot, monday CRM, Zoho, Pipedrive and Bullhorn; Clay, Make, n8n and Zapier.<\/td><\/tr><tr><td><strong>API<\/strong><\/td><td>API access listed on Free, API enrichment on paid plans, &#x27;All other APIs&#x27; on higher tiers. FAQ says advanced or custom integrations via API are available on Custom plans.<\/td><td>API on paid plans (strict rate limits on Starter and Pro), API Advanced on Premium; MCP server for Claude and ChatGPT.<\/td><\/tr><tr><td><strong>Agencies<\/strong><\/td><td>Not listed on its site<\/td><td>Not listed on its site<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<p class=\"wp-block-paragraph\"><em>Facts from each vendor&#8217;s own pricing and product pages, last checked October 1, 2026: <a href=\"https:\/\/www.apollo.io\/pricing\" target=\"_blank\" rel=\"noopener nofollow\">Apollo.io<\/a>, <a href=\"https:\/\/www.lusha.com\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow\">Lusha<\/a>. Prices change often, so check before you buy.<\/em><\/p>\n\n\n<h2 class=\"wp-block-heading\">Where Apollo.io stands out<\/h2>\n\n\n<ul class=\"wp-block-list\">\n<li>Large built-in contact database (240M contacts, 30M companies stated) combined with sequencing in one tool<\/li>\n\n\n<li>Permanent free plan with credits, 2 sequences and API access<\/li>\n\n\n<li>Built-in dialer, call recording and meeting tools on paid plans<\/li>\n\n\n<li>Email warmup, deliverability suite and domain and mailbox purchasing included from Basic<\/li>\n\n\n<li>Integrations with Salesforce, HubSpot and Pipedrive plus MCP for LLMs<\/li>\n\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\">Limitations<\/h3>\n\n\n<ul class=\"wp-block-list\">\n<li>Priced per seat; the Organization plan requires a minimum of 3 seats and is annual only<\/li>\n\n\n<li>Unused credits expire each billing cycle and do not roll over<\/li>\n\n\n<li>Free and Basic plans are limited to 1 mailbox per user and 250 daily email sends<\/li>\n\n\n<li>Phone numbers cost 8 credits each and dialer minutes consume credits<\/li>\n\n<\/ul>\n\n\n<h2 class=\"wp-block-heading\">Where Lusha stands out<\/h2>\n\n\n<ul class=\"wp-block-list\">\n<li>Large contact database with direct dials (117M+ stated)<\/li>\n\n\n<li>Permanent free plan with 40 credits per month<\/li>\n\n\n<li>Native integrations with major CRMs and an MCP server for AI assistants<\/li>\n\n\n<li>Buying signals and intent topics on paid plans<\/li>\n\n\n<li>Lists GDPR, CCPA, SOC 2 and ISO certifications<\/li>\n\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\">Limitations<\/h3>\n\n\n<ul class=\"wp-block-list\">\n<li>Phone numbers cost 5 credits each<\/li>\n\n\n<li>Email sequences (Lusha Engage) capped at 1,000 emails a day; no warm-up or inbox rotation mentioned<\/li>\n\n\n<li>No LinkedIn automation, dialer, SMS or WhatsApp mentioned<\/li>\n\n\n<li>API on Starter and Pro has strict rate limits<\/li>\n\n<\/ul>\n\n\n<h2 class=\"wp-block-heading\">And if you don&#8217;t have a list yet?<\/h2>\n\n\n<p class=\"wp-block-paragraph\">Both tools expect you to decide who to contact. If you sell to small or local businesses, or you want the targeting and the writing done for you, <a href=\"https:\/\/leadgen.tools\/\">LeadGen.tools<\/a> reads your website, finds the companies and the person who decides at each one, and writes a different email for every prospect. Free plan, no card.<\/p>\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n<h3 class=\"wp-block-heading\">Is Apollo.io cheaper than Lusha?<\/h3>\n\n\n<p class=\"wp-block-paragraph\">By listed starting price: Apollo.io free plan, then from $65\/seat\/month, Lusha free plan, then from $49.90\/month. Limits per plan differ, so compare what each plan includes.<\/p>\n\n\n<h3 class=\"wp-block-heading\">Does Apollo.io or Lusha have a free plan?<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Apollo.io: Yes. $0 with 75 credits per seat per month (900 per year), 2 sequences, 250 emails per day, Gmail mailboxes only; stays free with no time limit.. Lusha: Yes. $0 with 40 credits per month and 1 seat, no credit card required..<\/p>\n\n\n<h3 class=\"wp-block-heading\">What is the main difference between Apollo.io and Lusha?<\/h3>\n\n\n<p class=\"wp-block-paragraph\">They differ most on: warm-up, sending inboxes, replies \/ inbox. Apollo.io is best for sales teams that want a contact database, sequences and a dialer in one per-seat platform. Lusha is best for teams that mainly need accurate emails and direct phone numbers pushed into their CRM.<\/p>\n\n\n<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"Is Apollo.io cheaper than Lusha?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"By listed starting price: Apollo.io free plan, then from $65\/seat\/month, Lusha free plan, then from $49.90\/month. 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Lusha is best for teams that mainly need accurate emails and direct phone numbers pushed into their CRM.\"}}]}<\/script>\n\n\n<div style=\"border:2px solid #111;border-radius:12px;padding:14px 18px;margin:22px 0;background:#fafaf7\"><strong>Related comparisons<\/strong><ul style=\"margin:8px 0 0\"><li><a href=\"https:\/\/leadgen.tools\/blog\/best-apollo-io-alternatives\/\">Best Apollo.io alternatives<\/a><\/li><li><a href=\"https:\/\/leadgen.tools\/blog\/apollo-io-vs-lusha\/\">Apollo.io vs Lusha<\/a><\/li><li><a href=\"https:\/\/leadgen.tools\/blog\/apollo-io-vs-seamless-ai\/\">Apollo.io vs Seamless.AI<\/a><\/li><li><a href=\"https:\/\/leadgen.tools\/blog\/apollo-io-vs-snov-io\/\">Apollo.io vs Snov.io<\/a><\/li><li><a href=\"https:\/\/leadgen.tools\/blog\/apollo-io-vs-lemlist\/\">Apollo.io vs lemlist<\/a><\/li><li><a href=\"https:\/\/leadgen.tools\/blog\/klenty-vs-apollo-io\/\">Klenty vs Apollo.io<\/a><\/li><li><a href=\"https:\/\/leadgen.tools\/blog\/apollo-vs-instantly\/\">Apollo.io vs Instantly<\/a><\/li><li><a href=\"https:\/\/leadgen.tools\/blog\/leadgen-tools-vs-apollo\/\">LeadGen.tools vs Apollo.io<\/a><\/li><li><a href=\"https:\/\/leadgen.tools\/blog\/cold-email-software-comparisons\/\">All cold email software comparisons<\/a><\/li><\/ul><\/div>\n\n\n<div style=\"border:2px solid #111;border-radius:12px;padding:16px 18px;margin:22px 0;background:#fff;box-shadow:4px 4px 0 #111\"><strong>See it on your own business.<\/strong> Paste your website and watch LeadGen.tools find your best customers, the person who decides at each one, and write the emails. Free, no card. <a href=\"https:\/\/leadgen.tools\/\">Analyze your website \u2192<\/a><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Apollo.io vs Lusha compared honestly: pricing, free plans, lead data, sending, LinkedIn, AI and who each one fits. Facts from each vendor&#8217;s site.<\/p>\n","protected":false},"author":787,"featured_media":4358,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[149],"tags":[],"class_list":["post-4359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comparisons","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apollo.io vs Lusha (2026): Prices, Features and Which to Choose - LeadGen.tools<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadgen.tools\/blog\/apollo-io-vs-lusha\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apollo.io vs Lusha (2026): Prices, Features and Which to Choose - LeadGen.tools\" \/>\n<meta property=\"og:description\" content=\"Apollo.io vs Lusha compared honestly: pricing, free plans, lead data, sending, LinkedIn, AI and who each one fits. 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