{"id":4245,"date":"2026-08-26T09:50:00","date_gmt":"2026-08-26T09:50:00","guid":{"rendered":"https:\/\/leadgen.tools\/blog\/?p=4245"},"modified":"2026-10-01T06:27:03","modified_gmt":"2026-10-01T06:27:03","slug":"apollo-vs-instantly","status":"publish","type":"post","link":"https:\/\/leadgen.tools\/blog\/apollo-vs-instantly\/","title":{"rendered":"Apollo vs Instantly in 2026: Database or Sending Machine?"},"content":{"rendered":"\n

Apollo and Instantly are often compared, but they start from opposite ends. Apollo is a sales platform built around a huge B2B database. Instantly is a sending platform built around unlimited inboxes and warm-up, with a lead database on the side.<\/p>\n\n\n

Prices were last checked on October 1, 2026.<\/p>\n\n\n

Apollo vs Instantly: typical workflow<\/title>Apollo<\/text>sales platform<\/text><\/rect>\ud83d\udd0e You filter<\/text>240M contacts<\/text><\/g><\/rect>\ud83c\udfaf You build<\/text>lists + scores<\/text><\/g><\/rect>\u270d\ufe0f You + AI<\/text>write the steps<\/text><\/g><\/rect>\ud83d\udcde You add<\/text>calls + tasks<\/text><\/g><\/rect>\ud83d\udcec It sends<\/text>sequences<\/text><\/g><\/g><\/rect>Campaign ready \u2713<\/text><\/g>Instantly<\/text>built for volume<\/text><\/rect>\ud83d\udc64 You pick<\/text>filters \/ a list<\/text><\/g><\/rect>\ud83d\udd0e You search<\/text>its B2B database<\/text><\/g><\/rect>\ud83d\udcee You add<\/text>inboxes + warm-up<\/text><\/g><\/rect>\u270d\ufe0f You + AI<\/text>write the steps<\/text><\/g><\/rect>\ud83d\ude80 It sends<\/text>at scale<\/text><\/g><\/g><\/rect>Campaign ready \u2713<\/text><\/g>Typical workflow, simplified. Illustration, not a benchmark.<\/text><\/svg>
How a campaign usually comes together in each tool. (Animated illustration.)<\/figcaption><\/figure>\n\n\n
Short answer.<\/strong> Choose Apollo<\/strong> if finding the right B2B contacts is the hard part and you want calls and deals in the same place. Choose Instantly<\/strong> if sending a lot of email reliably is the hard part.<\/div>\n\n\n

Prices at a glance<\/h2>\n\n\n
Apollo<\/div>
$0<\/div>
Free: 900 credits\/year<\/div><\/div>
Apollo<\/div>
$49\/seat\/mo<\/div>
Basic, billed yearly<\/div><\/div>
Instantly<\/div>
$47\/mo<\/div>
Outreach Growth<\/div><\/div><\/div>\n\n\n

Side by side<\/h2>\n\n\n
<\/th>Apollo<\/th>Instantly<\/th><\/tr><\/thead>
How you pay<\/strong><\/td>Per seat: Basic $49, Professional $79, Organization $119 (billed yearly)<\/td>By volume: outreach from $47\/month<\/td><\/tr>
Free plan<\/strong><\/td>Yes: 900 credits a year, 2 sequences<\/td>Sign up without a card<\/td><\/tr>
Data<\/strong><\/td>240M contacts, 30M companies, intent and job changes<\/td>450M+ B2B contacts on separate leads plans<\/td><\/tr>
Sending<\/strong><\/td>Sequences; unlimited Gmail and Microsoft mailboxes on Professional<\/td>Up to 500,000 emails\/month, unlimited inboxes<\/td><\/tr>
Warm-up<\/strong><\/td>Basic and up<\/td>Included<\/td><\/tr>
Calls<\/strong><\/td>US dialer, recordings<\/td>Not listed<\/td><\/tr>
AI<\/strong><\/td>AI assistant, research, lead scoring<\/td>AI sales, reply, research and writer agents<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n

Prices from each vendor’s pricing page, last checked October 1, 2026: Apollo<\/a>, Instantly<\/a>. Prices change often, so check before you buy.<\/em><\/p>\n\n\n

Choose Apollo if\u2026<\/h2>\n\n\n