{"id":3742,"date":"2021-12-13T19:40:18","date_gmt":"2021-12-13T19:40:18","guid":{"rendered":"https:\/\/leadgen.tools\/blog\/?p=3742"},"modified":"2021-12-13T19:46:46","modified_gmt":"2021-12-13T19:46:46","slug":"ppc-journey-1-how-we-first-started","status":"publish","type":"post","link":"https:\/\/leadgen.tools\/blog\/ppc-journey-1-how-we-first-started\/","title":{"rendered":"PPC Journey #1: How we first started."},"content":{"rendered":"
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There have been years since I wanted to do this, but I didn\u2019t have a really solid product. I was constantly working on customer projects and other personal projects that didn\u2019t thrive correctly since I wasn\u2019t aware of any laws for different activities.<\/p>\n

For example, I created Linkedin Marketer PRO and I got a cease and desist and banned from Linkedin for using the name on one of my products. Besides the data scraping was forgiven that year and I had to deactivate many features from the system, things that got sales down and existing customers mad.<\/p>\n

Years have passed and since Hi-Q won the lawsuit, laws changed and now it\u2019s allowed, but my main project went to hell thanks to people in suits that don\u2019t know how the internet and technology works.
\nPeople that make laws on technology fields should know how to code and electronics, otherwise they are noncapable. Period.<\/p>\n

THE PROCESS:<\/strong><\/p>\n

1.- I created a prototype and worked on it, creating a product which developed in many features that any customer can adapt to their needs.<\/p>\n

2.- Created a very simplistic landing page with self-made copywriting that I currently do not dominate. But I have it and it works.<\/p>\n

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So I might be able to improve by paying a good sales copywriter to test conversions.<\/figcaption><\/figure>\n

3.- Adding Google Analytics and Yandex Metrica to get good insights of what is going on the website, clicks, bounce rate, time they spend reading pages, user behavior and more.<\/p>\n

3.- Set up membership and licensing system for a SaaS or recurring digital or real product, that\u2019s a whole new process that requires using the different infrastructure. (I will release my infrastructure in another article)<\/p>\n

4.- Setting up Google and Bing Ads campaigns and just use the punch I\u2019ve been using so far. And tested after spending a few bugs on them.<\/p>\n

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Bing Ads copies and its CTR after applying $50 USD. Price is in MXN which $20 MXN is $1 USD.<\/figcaption><\/figure>\n
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With Google Adwords I added the Conversion tracker for Opt-in.<\/figcaption><\/figure>\n

So far I need to create more A\/B testings but I wanted to use 3 different ones to make comparisons with CTR and check myself the messages that gather more attention.<\/p>\n

What Ive learned about the clicks and campaigns so far:<\/strong><\/p>\n

We are looking forward to adding more value eventually so I can focus on campaigns and recording courses\/guides for any simple thing I will struggle with.<\/p>\n

I just spent $100 USD on Bing and Google Ads in 1 week and I just got 22 opt-in.<\/p>\n

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22 opt-ins so far since December 29 2020.<\/figcaption><\/figure>\n